Primedia Lifestyle has secured 13 finalist positions in the ICSC European Shopping Centre Marketing Awards that rewards strategic shopping centre marketing campaigns. The ICSC Solal Awards recognise best practice and outstanding marketing performance against European retail marketing excellence standards.
“Hundreds of entries were received from countries all over the world,” says Doug Mayne, Primedia Lifestyle’s MD. “The country which garnered the most finalists is Turkey with 31 finalists, followed by South Africa at 13 which have all been generated from Primedia Lifestyle. Our total number of nominations equates to 12.5% of the total finalists. We’re exceptionally proud of our teams who continue to pull out all the stops every time.”
The success of Lifestyle’s various campaigns were gauged against quantifiable objectives including building brand awareness, increased turnover, added value for shoppers, increased foot count, sponsorships, database recruitment and PR generated for each campaign. Winners will be announced at the European Marketing Conference in Budapest, Hungary on the 7 June 2012.
