FNB has been named as the strongest brand in the 2014 Brand Finance South Africa Annual Survey. Bernice Samuels, FNB’s chief marketing officer, said winning the award for the third year in a row was a “great feat”.
“As a brand, FNB is led by a simple vision: ‘To be a great business, helping to create a better world’. This award signifies the strength of the relationship our customers have with the FNB brand and strengthens our commitment to being an integral part of South Africa’s economic and social fabric, not just as a banking and financial partner, but also as a life enabler,” said Samuels.
“As a truly South African brand, FNB has established itself as an integral part of South African culture. It is a brand of high ideals and has a long history of leading from the front, not just in terms of product and service innovation, but also in terms of its social focus on building a stronger, unified and values-based nation,” says Samuels.
Miller Matola, CEO Brand South Africa, says South Africa’s national brand value increased by 116% over the past 5 years, from US$ 125m in 2009 to US$ 270m in 2014. ”This announcement is an important driver of our nations brand reputation and competitiveness. An analysis of various research indices shows that after 20 years of democracy, South Africa’s global reputation remains stable and strong. In large, the measure and the strength of the country’s reputation are attributable to some of its global corporate, product and service brands.”
