• Subscribe to our newsletter
The Media Online
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Marketing
    • Thought Leaders
    • Campaigns
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Marketing
    • Thought Leaders
    • Campaigns
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
The Media Online
No Result
View All Result
Home News

Greatest love of all: SA has most who say partner makes them happy

by TMO Reporter
February 14, 2012
in News
0 0
0
Greatest love of all: SA has most who say partner makes them happy
Share on FacebookShare on Twitter

NEW YORK — Of the 59% of the global population in a solid attachment – married or in a domestic partnership – two thirds (63%) say their relationship with their partner or spouse gives them the greatest happiness, a new Ipsos/Reuters poll discovers.

Of those who are in that attachment, three in 10 (27%) say finding someone to be with would bring them greatest happiness. Of the 41% not in that attachment, almost half (45%) say so.

Having a good sex life provides the greatest happiness for 38% of those who are married or living with their partners and for 34% of those who are not.

Ipsos interviewed 21 248 people in 23 countries from December 6 to 19, 2011. Of those, 59% (12 627) are married or in domestic partnerships and 41% (8 621) are not.

Married People Not Looking Far for Happiness this Valentine’s Day

Six in 10 (63%) of those in 23 countries who are married or in domestic partnerships say their relationship with their partner or spouse ‘does or could give me greatest happiness’. The rate is four in 10 (39%) for those who are not married or in domestic partnerships.

The greatest proportions of those in committed relationships who say their partner gives them greatest happiness are found in South Africa (82%), Turkey (80%), Mexico (79%), Hungary (71%) and Spain (71%) while the lowest proportions are found in South Korea (40%), Japan (40%), China (46%) and Poland (48%).

Married People Look To Their Sex Lives for Happiness More Than Singles

Four in 10 (38%) of married global respondents report that having a good sex life does or could bring them greatest happiness, while three in 10 (34%) of those who are not married say so.

Married Brazilians lead the charge on this point of view with six in 10 (57%) saying a good sex life does or could bring them greatest happiness. After Brazil, those most likely to say so are married people from Mexico (53%), Russia (52%) and Turkey (52%). Only 15% of those married or in partnerships in Japan report this sentiment, followed next at the bottom of the list by South Korea (19%), Great Britain (25%) and Australia (28%).

Half of Singles Pitch Their Happiness on Finding Someone

Half (45%) of those who are not currently married or in domestic partnerships say finding someone to be with does or could bring them greatest happiness. Interestingly, 27% of those that are currently in those relationships also say finding someone to be with would bring them greatest happiness.

Seven in 10 (69%) of single Indonesians feel this way about finding someone, with Turkey (57%), Mexico (56%) and Russia (54%) next in line. Single Japanese people are least likely to say finding someone to be with would bring them greatest happiness (27%), with South Korea (33%), Great Britain (33%) and Italy (34%) joining them at the bottom of the list.

Looking for Love:

Global Citizens, in rank order, who say finding someone to be with would bring them greatest happiness:

GLOBAL TOTAL 45%
Indonesia 69%
Turkey 57%
Mexico 56%
Russia 54%
Hungary 52%
South Africa 51%
Brazil 49%
France 48%
Argentina 47%
Germany 47%
Canada 46%
US 46%
Australia 44%
Sweden 44%
Belgium 43%
China 41%
Spain 40%
India 40%
Poland 39%
Italy 34%
Great Britain 33%
South Korea 33%
Japan 27%

About the Survey

These are some of the findings of an Ipsos Global @dvisor poll conducted between December 6 and December 19, 2011. The survey instrument is conducted monthly in 24 countries via the Ipsos Online Panel system. The countries reporting herein (23) are Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, Great Britain, Hungary, India, Indonesia, Italy, Japan, Mexico, Poland, Russia, South Africa, South Korea, Spain, Sweden, Turkey and the United States of America.

Tags: global surveyIpsos/Reuterslove poll

TMO Reporter

Follow Us

  • twitter
  • threads
  • Trending
  • Comments
  • Latest
Awards Wrap: Radio Workshop nominated for Podcast of the Year, Bar & Beverage Awards 2023 winners announced, grab those MOST Awards tickets now

Awards Wrap: PRISM Awards honours PR professionals, Euphoria Telecom launches No Bull Prize, Red & Yellow students thrive at The Loeries

October 21, 2025
Media Moves: TASTE turns 20, Anele, Lira and Janine van Wyk are FEARLESS in new campaign; Alex Okosi new MD for Google Africa, Accenture Song wins Telkom business

Media moves: MultiChoice Group and FAME Week Africa launch drama commissioning opportunity, Retroviral appoints Koketso Masisi as ECD, Primedia+ launches Apple CarPlay and Android Auto

August 13, 2026
The great advertising divorce

The great advertising divorce

August 11, 2026
Beyond girlboss: Women shaping the creative industry

Beyond girlboss: Women shaping the creative industry

August 12, 2026
The Shards transforms Bret Easton Ellis’s 1980s LA nightmare into a warning for the present

The Shards transforms Bret Easton Ellis’s 1980s LA nightmare into a warning for the present

0
Heineken backs South Africa’s next generation of creative talent at Cannes Young Lions 2026

Heineken backs South Africa’s next generation of creative talent at Cannes Young Lions 2026

0
Behind every application is a life

Behind every application is a life

0
Philipstown WireCar dominates Bookmarks as Accenture Song and Ogilvy tie for top agency prize

Philipstown WireCar dominates Bookmarks as Accenture Song and Ogilvy tie for top agency prize

0
Philipstown WireCar dominates Bookmarks as Accenture Song and Ogilvy tie for top agency prize

Philipstown WireCar dominates Bookmarks as Accenture Song and Ogilvy tie for top agency prize

August 14, 2026
The Shards transforms Bret Easton Ellis’s 1980s LA nightmare into a warning for the present

The Shards transforms Bret Easton Ellis’s 1980s LA nightmare into a warning for the present

August 14, 2026
Heineken backs South Africa’s next generation of creative talent at Cannes Young Lions 2026

Heineken backs South Africa’s next generation of creative talent at Cannes Young Lions 2026

August 14, 2026
Behind every application is a life

Behind every application is a life

August 14, 2026

Recent News

Philipstown WireCar dominates Bookmarks as Accenture Song and Ogilvy tie for top agency prize

Philipstown WireCar dominates Bookmarks as Accenture Song and Ogilvy tie for top agency prize

August 14, 2026
The Shards transforms Bret Easton Ellis’s 1980s LA nightmare into a warning for the present

The Shards transforms Bret Easton Ellis’s 1980s LA nightmare into a warning for the present

August 14, 2026
Heineken backs South Africa’s next generation of creative talent at Cannes Young Lions 2026

Heineken backs South Africa’s next generation of creative talent at Cannes Young Lions 2026

August 14, 2026
Behind every application is a life

Behind every application is a life

August 14, 2026

ABOUT US

The Media Online is the definitive online point of reference for South Africa’s media industry offering relevant, focused and topical news on the media sector. We deliver up-to-date industry insights, guest columns, case studies, content from local and global contributors, news, views and interviews on a daily basis as well as providing an online home for The Media magazine’s content, which is posted on a monthly basis.

Follow Us

  • twitter
  • threads

ARENA HOLDING

Editor: Glenda Nevill
nevillg@themediaonline.co.za
Sales and Advertising:
Tarin-Lee Watts
wattst@arena.africa
Download our rate card

OUR NETWORK

TimesLIVE
Sunday Times
SowetanLIVE
BusinessLIVE
Business Day
Financial Mail
HeraldLIVE
DispatchLIVE
Wanted Online
SA Home Owner
Business Media MAGS
Arena Events

NEWSLETTER SUBSCRIPTION

 
Subscribe
  • About
  • Advertise
  • Privacy & Policy
  • Contact

Copyright © 2015 - 2026 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs

Copyright © 2015 - 2026 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

Not enough quota to unlock this post
Unlock left : 0
Are you sure want to cancel subscription?