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One of the founders of Marketingweb and a legend in the advertising and media industry, John Farquhar, is the editor-at-large at Wag the Dog Publishers. He was founding editor of AdVantage magazine. As editor-at-large, he is involved in Wag the Dog's products such as The Media magazine, themediaonline.co.za, Strategic Marketing magazine and of course, MarketingWeb.
It happens around once a month: The debilitating phone call, followed by the insane sales call. Let me start off...
Why do we always use the word "challenges" instead of "problems"? A challenge is something you have to deal with,...
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