Lauren Woolf, founder and owner of MRS WOOLF, as well as TCLA (The Creative Leadership Academy), has a career in advertising and marketing that spans over 20 years, most of which were spent in leadership roles. With a passion for creativity from artist to agency, Lauren’s mission is to support companies and creative individuals and innovators of all kinds, ensuring that they thrive and survive through the complexity of today and tomorrow’s business environment. As an active member of the local and global creative community, Lauren is a patron, mentor and board member of the Artist Proof Studio (APS) as well as a member and trainer for Business Arts South Africa (BASA). Lauren is also a founder of The Princess Connection, an NPO that supports disadvantaged Matric girls. Lauren received an Executive MBA in 2016 through The Berlin School of Creative Leadership.