Dr Natalya Saldanha has a PhD in marketing and her research interest lies in Brand Management and Celebrity Endorsements. Natalya has worked in Media and Advertising for nine years; of which five and a half years have been in global Media Companies such as Viacom (Vh1) and Disney. She has also worked for three years with one of the world’s best advertising agencies, Mullen Lowe Group. Natalya has an MBA from the UK and a post-graduate certificate in Media and Advertising.