BrandMapp is the most comprehensive annual survey of middle-class and top-end South African adults. Built on 10 years of online research expertise BrandMapp 2021 boasts a sample of 33 389 economically-active respondents and insights across 277 measures, 1 550 brands and millions of datapoints. At BrandMapp we believe in the power of understanding the WHY behind human needs, perception and behaviour. We uncover facts that lead to insights, that ultimately inform strategy. It’s how we hope to make tomorrow a little better than today. BrandMapp is the product of the marketing consultancy WhyFive Insights Pty Ltd.
Fur babies are part of the family for SA’s Middle Class
According to the latest annual BrandMapp survey, South Africa’s middle-income base contributes more than its fair share of a local...
The gender divide: Fact or myth?
South African men and women of the middle class tend to toe the line when it comes to gender typecasts.
SA taxpayers speak truth to power in first SA Blackout Report
Load shedding, South Africa’s euphemism for rolling blackouts, has been a part of the country’s reality since 2007. According to...
Shopping malls are back with a bang!
While the pandemic years accelerated online shopping and current tough economic conditions have locked down consumer wallets, South African malls...
