BrandMapp is the most comprehensive annual survey of middle-class and top-end South African adults. Built on 10 years of online research expertise BrandMapp 2021 boasts a sample of 33 389 economically-active respondents and insights across 277 measures, 1 550 brands and millions of datapoints. At BrandMapp we believe in the power of understanding the WHY behind human needs, perception and behaviour. We uncover facts that lead to insights, that ultimately inform strategy. It’s how we hope to make tomorrow a little better than today. BrandMapp is the product of the marketing consultancy WhyFive Insights Pty Ltd.