Advertising
A mobile Facebook’s higher influence
At Twisted Toast Digital we’ve recently been involved in a number of social media campaigns for a diverse range of...
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Leveraging video in the media mix
The use of video in digital marketing is exploding. ComScore estimates that 84% of the US population now consumes video...
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Why is radio advertising so damn dismal?
Some say there are only two things certain about life. I say there are three – death, taxes and that...
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It’s my product and I will say it’s healthy if I want to… or not?
The Foodstuffs, Cosmetics and Disinfectants Act 54 of 1972 (FCDA) regulates, amongst other things, the labelling of foodstuffs in South...
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Media strategy in the age of sharing
Martin MacGregor says it is time to strategise around just how shareable our ads can be. In our industry, the...
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A story of skateboards and brand evolution
Contrary to popular belief I don’t consider myself very old and tend to have a very youthful outlook on life....
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