Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow
Five habits to learn from the world’s most creative and effective ads
Consumers rate Heineken’s ‘Cheers to all’ the world’s most creatively effective ad for 2020.
2021 Media trends and predictions
A decade of media evolution has taken place in a few short months. In-home media consumption grew, while consumer confidence...
Media Reactions: The online-offline, consumer-marketer, and brand-ad equity divides
Media Reactions, the new Kantar ad equity study, celebrate the media environments where great ads thrive in this ever-changing world,...
The ‘digital paradox’ facing the media industry in 2020
Technology will continue to redefine the media landscape in 2020, creating opportunities and challenges for marketers.
