Talkability and ROI: Did World Cup sponsors get bang for their big bucks?
Strategic digital media consultancy 25AM has been tracking global social media conversations during the World Cup, using ExactTarget Marketing Cloud ...
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Tag: 25AM
Making YouTube work for your brand
YouTube is the most popular video site in South Africa, attracting views every month from more than 4.5 million users ...
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Waking up to 25AM
One of the biggest issues facing South Africa's digital media industry, particularly in the marketing sector, is a "massive" shortage ...
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A recipe for the right media planning mix
Digital media planning is an art and a science, an arcane discipline that relies on gut instinct, hard numbers, and ...
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