The declining trend in Time Spent Listening (TSL) has continued. South African adults spent nine minutes less listening to the radio than they did last year (RAMS June 2007). This is especially prevalent in the Western Cape, KwaZulu-Natal, North West and Free State.R
According to the June 2008 RAMS, based on information from 18,711 radio diary keepers 16 years and older, some 22-million South Africans listen to the radio, which has increased significantly from last year’s measurement of over 21-million.
The listenership of community radio has also increased from 3.251-million (June 2007) to 3.301-million.
The average number of radio stations people listen to is 2.1 a week.
Significant listenership increases for individual radio stations on an average day include:
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5FM: A year-on-year increase from 442,000 to 476,000
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94.7 Highveld Stereo: A year-on-year increase from 420,000 to 494,000, with a significant increase in Pretoria
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Algoa FM: A year-on-year increase from 297,000 to 389,000
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Gagasi 99.5: A year-on-year increase from 512,000 to 683,000
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Heart 104.9FM: A year-on-year increase from 195,000 to 268,000
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Kaya FM 95.9: A year-on-year increase from 448,000 to 670,000
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SAfm: A year-on-year increase from 172,000 to 210,000
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Significant decrease include:
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Ikwekwezi FM: A year-on-year decrease from 1098-million to 869,000
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Umhlobo Wenene FM: A year-on-year decrease from 3.119-million to 3-million
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