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Home News

Article retraction

by The Media Reporter
January 27, 2011
in News
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The informal overview of the effect of the economic slowdown on South African media owners, showed that the majority of media companies had experienced a drop in adspend, when comparing the 2008 adspend figures to that of 2007.

However, the adspend figures for 2007 included nine months, whereas only eight months were included for 2008. Thus, the figures provided are incorrect. In fact, most media companies reflected an increase in ad sales year-on-year.

The correct adspend figures, provided by AC Nielsen, are as follows:

!_LT_table border=”1″ width=”641″ cellpadding=”4″ cellspacing=”0″ bordercolor=”#000000″
!_LT_colgroup!_LT_col width=”203″!_LT_/col!_LT_col!_LT_/col!_LT_col!_LT_/col!_LT_col!_LT_/col!_LT_col width=”206″!_LT_/col!_LT_col!_LT_/col!_LT_col!_LT_/col!_LT_col!_LT_/col!_LT_col width=”206″!_LT_/col!_LT_col!_LT_/col!_LT_col!_LT_/col!_LT_col!_LT_/col!_LT_/colgroup
!_LT_tbody
!_LT_tr valign=”top”
!_LT_td width=”203″
Media Owners

!_LT_/td
!_LT_td width=”206″
Adspend: Jan – Aug 2007

!_LT_/td
!_LT_td width=”206″
Adspend: Jan – Aug 2008

!_LT_/td
!_LT_/tr
!_LT_tr valign=”top”
!_LT_td width=”203″
Avusa

!_LT_/td
!_LT_td width=”206″
R831-million

!_LT_/td
!_LT_td width=”206″
R916-million

!_LT_/td
!_LT_/tr
!_LT_tr valign=”top”
!_LT_td width=”203″
Caxton

!_LT_/td
!_LT_td width=”206″
R778-million

!_LT_/td
!_LT_td width=”206″
R757-million

!_LT_/td
!_LT_/tr
!_LT_tr valign=”top”
!_LT_td width=”203″
e.tv

!_LT_/td
!_LT_td width=”206″
R1.148-million

!_LT_/td
!_LT_td width=”206″
R1,333-million

!_LT_/td
!_LT_/tr
!_LT_tr valign=”top”
!_LT_td width=”203″
Independent Newspapers

!_LT_/td
!_LT_td width=”206″
R1.148-million

!_LT_/td
!_LT_td width=”206″
R1,206-million

!_LT_/td
!_LT_/tr
!_LT_tr valign=”top”
!_LT_td width=”203″
Media24

!_LT_/td
!_LT_td width=”206″
R2.095-million

!_LT_/td
!_LT_td width=”206″
R2,194-million

!_LT_/td
!_LT_/tr
!_LT_tr valign=”top”
!_LT_td width=”203″
Multichoice Africa

!_LT_/td
!_LT_td width=”206″
R1.619-million

!_LT_/td
!_LT_td width=”206″
R1,833-million

!_LT_/td
!_LT_/tr
!_LT_tr valign=”top”
!_LT_td width=”203″
Primedia

!_LT_/td
!_LT_td width=”206″
R384-million

!_LT_/td
!_LT_td width=”206″
R416-million

!_LT_/td
!_LT_/tr
!_LT_tr valign=”top”
!_LT_td width=”203″
SABC

!_LT_/td
!_LT_td width=”206″
R3.278-million

!_LT_/td
!_LT_td width=”206″
R3,779-million

!_LT_/td
!_LT_/tr
!_LT_/tbody
!_LT_/table
r /TheMediaOnline retracts the article and has subsequently removed it from our archives.

The Media Reporter

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