Article retraction

The informal overview of the effect of the economic slowdown on South African media owners, showed that the majority of media companies had experienced a drop in adspend, when comparing the 2008 adspend figures to that of 2007.

However, the adspend figures for 2007 included nine months, whereas only eight months were included for 2008. Thus, the figures provided are incorrect. In fact, most media companies reflected an increase in ad sales year-on-year.

The correct adspend figures, provided by AC Nielsen, are as follows:

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Media Owners

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Adspend: Jan – Aug 2007

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Adspend: Jan – Aug 2008

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Avusa

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R831-million

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R916-million

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Caxton

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R778-million

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R757-million

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e.tv

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R1.148-million

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R1,333-million

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Independent Newspapers

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R1.148-million

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R1,206-million

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Media24

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R2.095-million

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R2,194-million

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Multichoice Africa

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R1.619-million

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R1,833-million

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Primedia

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R384-million

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R416-million

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SABC

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R3.278-million

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R3,779-million

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r /TheMediaOnline retracts the article and has subsequently removed it from our archives.