Statement from the ANC: “The African National Congress (ANC) has appointed Blueprint Strategic Marketing Communications as the agency to manage all advertising and communications for the ANC’s upcoming 2011 local government elections campaign.
“Blueprint was selected after a gruelling three-month pitch process and beat eight (8) other agencies that were invited into this pitch.
“The clincher was Blueprint’s inspired approach to integrated marketing and communications as well as their proven, effective advertising solutions.
“The ANC is excited to partner with Blueprint as they have unequivocally demonstrated their insight into the ANC brand, its target audiences and its revolutionary an important leadership role in our society and the world in general.
“It is indeed pleasurable for the ANC to have appointed this award-winning agency, led by Groovin Nchabeleng, the charismatic Ad Man of the Year and Chairman of both Blueprint Strategic Marketing Communications and MMS Group, a holding group that owns brands such as Publicis, Leo Burnett and Starcom.”
