Objectives need to be set, and all too often people get confused by jargon such as what a marketing objective is versus a communication objective versus a channel/media objective. Read more
[PARTNER CONTENT] Radio – 'the theatre of the mind' – remains the most powerful medium for connecting directly with your existing and potential audiences. Read more
The generation gap is wider than ever. Technology and social circumstances are creating a new generation far removed from their elders. This means advertising needs young creatives to speak... Read more
Less than a year after joining media and digital marketing agency Mediology, Julie Dunstan (50) has been promoted to Deputy Media Director. Dunstan has shown huge commitment, going above and... Read more
Collaboration across the public and private sector in areas such as using data for public good, keeping the public informed with quality content, and keeping people safe online, will be key... Read more
