24.com’s mobile advertising study delivered some fascinating insights into how various ad formats affect different phases of the marketing funnel. Read more
Twenty-eight commercials were tracked in the run up to the big game, and during and after it, and released some fascinating insights into the viral life of Super Bowl ads online. Read more
Smart Shopping was introduced by Google in 2018 and signifyed another step towards automated and machine-learning focused advertising. Tested and developed under the universal shopping beta... Read more
Gillette’s new advertisement is different, uncompromisingly confronting problems such as sexism, bullying and harassment, and exemplifies a significant creative challenge for advertisers... Read more
The truth is more important than ever, and media brands and advertisers have a responsibility to portray the truth and ensure it is rooted in fact. Truth creates trust... Read more
[OPINION] I had rather hoped that South Africa’s new advertising watchdog, the Advertising Regulatory Board (ARB), would prove to be a little smarter than its predecessor – the ASA... Read more
