Why you let down your guard on ads when scrolling on social media
Cognitive load changes how consumers respond to advertising Social media scrolling reduces critical thinking Credibility depends on evidence, not confidence ...
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Tag: advertising
Five trends from AdForum shaping advertising in 2026
From the rise of agency-owned AI platforms to the resilience of independent agencies and the growing importance of human creativity, ...
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The 10/95 rule
The wastage fallacy doesn't just live in your media plan. It lives in your creative decisions too. And mistaking efficiency ...
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Media Moves: Inzalo Consulting joins United Partners Network, Bontle Moloi begins a new chapter with Golden Thread African Agency, Castle Double Malt is title partner of Rugby’s Greatest Rivalry
The Media Online's weekly round-up of media business moves. This week's BIG move: Inzalo Consulting joins United Partners Network as ...
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The rise of the hybrid creative
According to LinkedIn's Work Change Report, almost 70% of the skills used in today's jobs are expected to change by ...
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Why we hate ads (and what actually works now)
Picture this: You’re settling in to watch a YouTube video or catch up on your favourite podcast. You click the ...
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