advertising | The Media Online

Reaching an engaged audience on the lookout for local advertising

Posted By: Natalie Watermeyeron: September 23, 2021In: Newspapers

Media24 recently presented the findings from research conducted using their Forum24 online panel. The results confirm a high level of trust and engagement with local newspapers and demonstra... Read more

Media Moves: RAMS temporarily on hold, Tasmia Ismail heads up consolidated Media24 ads division, Joe Public United opens in Durban

Posted By: TMO Reporteron: September 23, 2021In: News

The Media Online’s weekly round up of people, account and business moves in media. Read more

Reimagined advertising strategies for an evolved television audience

Posted By: Clare O'Neilon: September 22, 2021In: Television

Despite the rapid adoption of over-the-top television services brought on by the pandemic, linear television is still very much alive and well, as are innovative advertising strategies for l... Read more

Creators and TikTok: a formula for success

Posted By: Jordan Majoron: September 21, 2021In: Advertising

The original marketer’s conundrum of whether to TikTok or not, is today less so ‘how’ and more so ‘when’. Read more

Podcasting: The right to be heard

Posted By: Lwandile Qokwenion: September 21, 2021In: Broadcasting

The top five podcasts in South Africa by listenership include Distractible, The Joe Rogan Experience, Podcast and Chill with MacG, Wisdom & Wellness with Mpoomy Ledwaba, and Ideas that Matte... Read more