Now in its third year, Unilever’s Sbonis’iDiski campaign for Shield has been attracting attention, using sports sponsorship to promote the brand. Read more
Now that was dramatic! OK, maybe I should change the header to ‘Radio as we know it is dying’. That’s because just like when the internet crawled out of a nerd’s basement and slo... Read more
The SABC is perfectly capable of returning a profit given the right guidance on modern revenue generation strategies. Read more
Psychological ownership is an important concept in marketing. Sellers are motivated to elicit it because having it makes you want to buy their goods. Read more
The Africa Digital Media conference, held last week, provided some fascinating insights into evolving revenue generation strategies for online media. Read more
Agencies were built on the bread and butter of media and creative. These days, anyone can buy media and reach a targeted audience. Now they have to change to survive... Read more