A massive tournament like the Cricket World Cup provides brands with an opportunity for mass exposure through innovative advertising campaigns. Read more
The SABC is a gold mine. Management just needs to find out fast where to dig sustainable shafts instead of wandering around like children on a beach with their buckets and spades, making poi... Read more
[PRESS OFFICE] Change is the name of the OOH media industry game, and with change comes opportunity. Lizelle McConnell has proven her value to Tractor Outdoor and has joined the company's ex... Read more
If you are going, I hope you enjoy Cannes and urge you not to let the rosé undermine your willingness to talk about the tough issues. We need to balance collegiality with challenge, even if... Read more
The Media Online's weekly round-up of need-to-know, global media stories Read more
Citing a Nielsen statement that people over 50 are the most valuable generation in the history of marketing, Bob Hoffman asked why “so little time, money and energy” is directed towards this... Read more
