For South African marketers Rain's 5G should be the sound of the starting gun. Now is the time to start working on advertising in an always-on, highly connected environment. Read more
The truth be told, awards do not automatically equal success. Campaigns that move consumers to act, do. Read more
Data-driven linear advertising stands out for large advertisers who need both more precision in their targeting but must have massive scale. Read more
Eventually, Facebook will become the de facto home for news publications as it brings its rich data and payment methods to bear, something news media are not wealthy or adept enough to repli... Read more
For global brands to make a local connection is not always as simple as adding some shots using local talent or even an entire re-shoot of the concept in local setting. Read more
I am 100% certain that advertising works, but I am just as certain that it could be better. Advertising is persuasion. Advertising is messaging that resonates and media that targets. Messagi... Read more
