Whether through storytelling in skits or showing real-life hacks and situations that expose the common (but understated) quirks of humanity, Covid-19 content has achieved relevance and relat... Read more
M&C Saatchi Abel says the world has changed, and agencies need to step up to the challenge. As the economy stutters back to life, and brands try to position themselves for a post-pandemi... Read more
P&G chief brand officer Marc Pritchard dropped a bombshell last week, changing the way one of the world’s largest advertisers makes its largest media expenditures. Read more
Why is it that our advertising has generally become so dull and unimaginative? And why do editors have to perpetually print apologies for one cock-up after the other where journalists have s... Read more
An upside to uncertain times is that fortune favours the bold and after months of planning for the reopening of the activations industry – the day has finally arrived. Read more
In the first episode of The Media Lounge, panelists will reveal how their companies pivoted to operating in a constantly moving environment. Read more
