Radio is an immediate medium with high engagement levels. Immediacy and engagement are two critical factors for any lead generation programme. Yet radio has consistently failed to deliver qu... Read more
The Media Online's weekly column delivering news of award wins, entries, competitions and winners in the media industry. Read more
Artificial intelligence could take away the human element in media design, something which Tshegofatso Serumula is both fearful of and excited about. Read more
[COMMENT] According to a recent study of most clickable headlines in social media, the phrases above have the highest chance of getting noticed. And if you’re wondering about my bio pic, I t... Read more
An important question pay-TV broadcasters are focusing on when looking at a shift from linear to digital segmentation is, “What if the consumers stop paying?” Read more
The motto of this story is that if you want to get someone’s attention in this day and age, then you HAVE to make sure that your ad is relevant, creative, intriguing and entertaining. Read more