Beyond the data
For the last decade, ‘data‑driven decision making’ has been treated as the gold standard for growth. Measure everything. Optimise relentlessly. ...
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Tag: advertising
Media Moves: Acumen Media launches AI monitoring and Cluster Hotspot technology, NAB launches Young Professionals Forum, Old Mutual launches the Business Journalism Exchange
The Media Online's weekly round-up of media business moves all in one place. This week's BIG move Acumen Media launches ...
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The Media: Ideas, innovations and insights
Reading the contributions to this issue of The Business of the Media, alongside the latest local and global industry research, ...
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Youth aren’t just shaping marketing but rewriting it
South African youth are driving marketing innovation through digital-first, creator-led strategies. Authenticity builds trust as consumers increasingly rely on creators, ...
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Awards Wrap: Content Creator Awards spotlight rising voices in music and podcasting, Gallo celebrates SAMA nominations, 5FM gets two Basadi in Music nominations
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media. ...
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The creator economy is producing a new generation of jobs
The creator economy is often discussed as if it belongs only to influencers, podcasters, YouTubers, and people with large followings. ...
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