The strategic imperative: in-house or out-sourced agencies?
An out-sourced specialist digital media agency (vs an in-house resource) may be the missing link for many South African brands, ...
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Tag: advertising
Ten trends shaping the future of digital out-of-home
From smarter targeting to greener tech, this year’s WOO Congress made one thing clear – the way brands use digital ...
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WhatsApp introducing advertising is a potentially lucrative but risky move
The decision to start advertising on WhatsApp marks a major shift for a private messaging service that has long positioned ...
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Integrating media: Back to a unified offering
Marketing has undergone a profound transformation. In an era where content is consumed in micro-moments, the divide between media and ...
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Media Moves: Klipdrift in expanded sponsorship with Boks, Nederburg targets new generation of wine lovers, chance to apply for creative-tech incubation programme
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: Klipdrift confirmed ...
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The Upside: A day-by-day diary from Cannes
“Oh, I thought you all worked at a Zoo”. Response from a tourist in Cannes after spotting my delegate badge ...
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