Briefly… Ogilvy and SAB celebrate 50 years of Friendship; FAIRLADY Bride walks down the aisle; The 2011 Bookmarks are open for entries; Specialist middle LSM media platform launched by Unlimited; A triple VISIon at the Loeries – décor mag scoops three awards; The AAA SCHOOL scores top marks at 2011 Loeries
Ogilvy and SAB celebrate 50 years of Friendship
Ogilvy and the South African Breweries (SAB) this week celebrated 50 years of friendship, something of a rarity in the business world. This friendship, which started in the early 1960s, has evolved into one of the most successful client/agency relationships in South Africa.
As Ogilvy South Africa’s CEO, Nunu Ntshingila, puts it: “If there was an Olympic category for long-term business relationships, the 50 year engagement between SAB and Ogilvy would always be in medal contention.”
To commemorate the last five decades, Ogilvy presented SAB with a gift in the form of an advertisement that looks back over the companies’ shared history, celebrating some of the most iconic work that the partnership has created together. The commercial will be screened on a selection of DStv channels for the general public on both the night of the celebration, and in the days following it.
SAB chairman and MD, Norman Adami, says Ogilvy has helped SAB to build many celebrated brands over the years and shared a wealth of successes. “As rich as our shared history may be, I believe the most important days of our relationship are ahead of us. We have substantially increased our marketing support of brands since 2009, and our key brands have asserted themselves with increasing relevance and excitement during this period.”
FAIRLADY Bride walks down the aisle
With warmer days come wedding bells, and this year’s FAIRLADY Bride is ringing in everything beautiful and bridal. The newly launched Summer 2011/12 issue boasts 162 pages of dresses, romantic locales and stylish party spreads – everything a bride needs to make her wedding day picture perfect and unforgettable.
“Of course, brides are always beautiful, but they are most radiant when they are relaxed,” says FAIRLADY editor-in-chief, Suzy Brokensha. “Our team has worked to create an issue that will act as an indispensable and friendly guide, helping brides to focus on the details that matter most, so that ‘the big day’ is what it should be: a beautiful and meaningful celebration of the beginning of a long and happy marriage.”
On the fashion front, local talent takes a walk down the aisle with the latest ‘White Hot Couture’ from top SA designers Gavin Rajah, Reginald Molamu from Reggistar and RJKay, Abigail Betz and Sarah Webber from I Love Leroy. Whether you love ruffles and frills or you’re more the sexy back type, you’ll find inspiration for your own personal statement in ‘Gown Report’, a look at eight beautiful new gown trends; and everything you need to know about wedding veils is uncovered in a helpful how-to. Why should girls have all the fun? There’s even a primer on quirky boutonnieres for the groom.
The 2011 Bookmarks are open for entries
The Bookmarks, South Africa’s foremost digital awards and an initiative of the Digital Media and Marketing Association (DMMA), is open for entries. The awards encourage all South African agencies, publishers, teams and individuals who have performed outstanding work in digital during the course of the year to submit their entries via The Bookmarks website.
The Bookmarks have revamped their structure and this year there are 52 different categories and an enhanced judging system. The categories are no longer split into publisher and agency awards. Instead, they have been divided into clusters, which are open to all entrants. The clusters are: Websites and Microsites, Advertising and Search, Email Marketing, Community and PR, Applications and Tools, Games, Online Video and Audio, Intergrated or MixedMedia (all Product Awards); as well as Achievement and Special Honours; Individual and Team Awards and Craft Awards.
“We believe the enhanced category and judging system will allow for a greater diversity of entries,” says Nikki Cockcroft Chairperson of the Bookmarks and Chair of the DMMA. The Bookmarks Awards were initiated by the DMMA in 2008 to strengthen the profile of the digital industry in South Africa and benchmark local talent against international standards. The Bookmarks’ entries close on the October 21. The Awards will be held in Cape Town on November 10 2011, with workshops taking place in November 8 & 9 in Johannesburg and Cape Town respectively.
Specialist middle LSM media platform launched by Unlimited
In a bid to continue bringing innovative, specialised ambient media platforms to market, Unlimited has announced the launch of MallWorx, a mall advertising company focusing purely on media solutions within the country’s middle LSM metropolitan shopping malls.
MallWorx will provide advertisers and their agencies with en masse access to South Africa’s middle-income market, who view malls as a lifestyle convergence point. Malls within the MallWorx portfolio include Maponya Mall, Northgate, Kwa Mashu’s Bridge City, The Workshop, Gugulethu Mall and Golden Acre, to name a few.
“Drawing from Unlimited’s established understanding of the retail environment and this growing segment of the market, MallWorx will offer media solutions in the persuasive mall environment to influence consumer purchase decision making where it matters most – in the last retail mile,” says Molefi Moloantoa, Divisional CEO at Unlimited.
Ken Varejes, Unlimited Group CEO adds, “The MallWorx business is perfectly complimented by our other divisions operating in the retail advertising space, namely Primall Media, Mall Active, TLC and Fashion Media, enabling us to offer a more highly specialised reach to our clients. As our name states, we’re Unlimited in the possibilities we’re able to offer through our media companies and will continue to deliver impactful media in areas of high dwell time.”
A triple VISIon at the Loeries – décor mag scoops three awards
VISI magazine, South Africa’s innovative décor, design and architecture title along with creative partners 140 BBDO and Native, scooped three awards at this year’s Loeries. Their innovative iPhone app won the coveted Vodacom Mobile Award (a Gold Loerie) as well as a Silver Loerie, while VISI.co.za bagged Silver in the Internet, Mobile and Interactive Communication category. The magazine’s website was the only site that won an award.
VISI editor Jacquie Myburgh Chemaly said VISI is delighted that the magazine’s constantly updated design news and inspiration website had been recognised. “VISI.co.za is not only visually appetising, it’s also essential daily reading for anyone wanting to stay at the forefront of what’s happening in the décor, design and architecture world.”
Carine Visagie, VISI’s Online Editor, added: “VISI.co.za and the VISI Covet iPhone app are completely in step with the direction traditional media should be moving in the digital space. The VISI Covet network, which sits across these two platforms, makes it possible for VISI readers to become part of the content-curation process. By uploading images and information about designs they’ve spotted, they help fashion VISI’s online and magazine offering. We have 140 BBDO to thank for this creative concept, and salute Native for making it happen in a short space of time.”
The AAA SCHOOL scores top marks at 2011 LOERIES
Out of a total of 40 awards up for grabs in the Student Awards Category, the AAA dominated, receiving more awards than any other one institution. The school was presented with six Bronze, five Silver and one Gold Loerie – which was awarded to Ben Johnson, Nina Nelson and Warrick Sherrell for their awe inspiring National Geographic Calendar.
“We are so proud of our first-class students and thrilled that we continue to produce some of the most sought after and talented graduates in the industry. The marketing and advertising industry and corporates are once again assured that we deliver an extensive pool of not only gifted but properly trained individuals,” says Ludi Koekemoer, principal of The AAA School of Advertising.
The Association for Communication and Advertising (ACA) that owns the AAA is thrilled that the profession’s unfailing intellectual and emotional investment continues to bear fruit. “The ACA is extremely proud of the AAA School of Advertising. It is vital for us to not only guide and evolve our exceptional students, but to also grow and foster an abundance of local talent. This will ensure that South Africa continues to be one of the most respected advertising and communications sectors in the world,” says Odette van der Haar, CEO of the ACA.
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