Getaway International, launched as an annual in September 2011, has been so successful that it is now to have two editions a year, with the next issue due for publication in April.The first issue sold 11 000 copies from a newsstand print run of 15 000, exceeding expectations and confirming there is a market for locally generated content written specifically for South Africans travelling overseas.
“Readers were really happy with the approach and content of Getaway International,” commented the editor, Justin Fox. “Feedback was that Southern Africa and nearby islands are well covered in Getaway, and that the international edition should focus on destinations well beyond our shores. We have taken that to heart and adjusted our editorial line-up accordingly.”
The upcoming winter edition remains true to that style; with an eye on the London Olympics later this year, the lead story looking at enjoyable, offbeat things to do when attending the Games, while ‘Tintin in Brussels’ explores the Belgian capital by following the footsteps of this lovable cartoon character. The food and architecture of Morocco, the attractions of the Australian west coast, 48 hours in Hong Kong, volunteering in Mauritius, Thai street food and touring Turkey are among the other editorial highlights.
The print order for the upcoming edition will remain at 25 000, with guaranteed distribution to 8 000 suitable subscribers. The issue will sell for R39,95, with a shelf life of three months. Booking deadline for the issue is March 2, with a discount for advertisers booking in both the April and September issues. More information is available from Getaway’s national sales manager, Lani Rheeder, at 083 442 8638, lani@ramsaymedia.co.za
