Media Moves… TheMediaOnline’s weekly round up. New editor for Automobil. Liam Wielopolski joins Saatchi & Saatchi. Moore resigns from OHMSA; HMC Seswa hires Duduzile Ramela; CSA wins Carlson Rezidor Hotel account. GGi Communications and Kezi join forces. All the moves in media.
Who’s moved where
New editor takes Automobil wheel
Tim Brink has been appointed editor of Automobil, publishers RamsayMedia announced this week. Highly regarded in the publishing industry and well known as a cyclist, he brings considerable experience to the business-to-business brand, most recently as editor of Classic and Performance Cars Africa and Bicycling South Africa.
“We’re delighted to have an editor of Tim’s calibre on board,” said group editor of RamsayMedia Custom Publishing, Robyn Daly. “He brings with him intimate industry connections and a passion for the business end of cars. We expect, under Tim’s leadership, that Automobil will continue to be the authoritative voice of the Retail Motor Industry and the number one go-to point for small- and medium-sized business owners and managers looking for practical business-management content.”
During a six-year stint at Bicycling South Africa, Brink was features, technical and online editor as well marketing manager, before assuming overall editorial responsibility of the magazine. He has also served as media manager for the Cape Epic.
For the past three years he has been at the helm of Classic Cars, pursuing is interest in motoring. “Automobil is the perfect vehicle to connect the association and its members, and members with each other through targeted, relevant editorial that will help them build better, more profitable businesses. Our plan is to build on the newly developed online and social media offerings to share the wealth and knowledge of the RMI membership, and the association’s experts, more effectively,” he said.
Saatchi & Saatchi appoints award winning ECD
Saatchi & Saatchi has appointed award winning creative Liam Wielopolski as its new regional executive creative director for Johannesburg and Africa. Tasked with raising the creative bar at Saatchi & Saatchi and driving the creative agenda across Africa for global clients, Wielopolski says he has always admired Saatchi & Saatchi for being a global ideas shop, and an agency with an unconventional DNA.
“I was drawn to their excitement, passion and focus in building brands not only locally but across Africa,” he says. “The opportunity in this rising, emerging market is astounding and our clients definitely want a piece of that double-digit growth. Having learnt a lot about the local market, I’m really excited about working with the teams within Africa.”
He believes that life revolves around ideas and loves the fact that at everyone at Saatchi’s is encouraged to have them ensuring we put more of them in front of our clients more often. “Our ideas don’t have to be big, they just have to change the world,” he says. “Great ideas ignite emotion, which then ignite business decisions. They the things that make audiences go “ooh”, make our clients go, ”I love you” and make our rivals go “aargh, I wish I’d done it”.
Having been fortunate enough to have worked at some of SA’s top creative agencies, including The Jupiter Drawing Room, Ogilvy, and most recently Y&R, Wielopolski has worked on many global brands such as Guinness, Land Rover, LG, Virgin Atlantic Airways, Colgate Palmolive and Proctor & Gamble.
Moore resigns from OHMSA
Melissa Moore, executive director of OHMSA has resigned, WONSA reported this week. Moore joined the out of home industry body in April last year when she took over from acting director, Barbara Cook. Moore is to join the South African Music Rights Organisation (SAMRO). She is also part of the NGO Section 16 that is dedicated to the promotion of free speech.
Moore is a qualified and admitted attorney and is an expert in media and communications law, featuring in many discussions on this topic on television, radio and print.
HMC Seswa appoints new senior account executive
Duduzile Ramela has been appointed as the new senior account executive at HMC Seswa. Ramela graduated from the University of Johannesburg in 2006 with a BA degree in Communications (journalism). She comes with a wealth of public relations and media experience.
Ms Ramela has been a news anchor, writer and presenter of SABC Radio since 2007, an industry she loves and which has given her great exposure as well as contributed to her professional growth.
“PR is my expertise and my passion, I believe HMC Seswa will challenge me and open me up to big things in my career,” says Ramela.
JH moves to PT to do some CD
JH (it’s the ad industry we can do that to his name) has moved to the Picture Tree stable. Executive Producer Gary King says that being a true visual storyteller at heart, JH’s strengths lie in “precise and distinctive visuals combined with sincere and compelling characters that live within an emotional story.”
S’true. That’s what he said. We do know that JH’s deep love for photography and his determined search for that one frame that encapsulates it all is evident in all his work. Which is why we like him.
We have even thought of a new word to describe his style: “cinephotographic narrative”. Uh huh. You should ask to see his showreel.
“Jan-Hendrik Beegte has always been too much of a mouthful,” says Gary, Nonhlanhla and Njumbuxa seem easier! So, JH it is.”
Who’s won what
CSA wins Carlson Rezidor Hotel account
Communication Services Africa, the communication strategist division of Celebrity Services Africa (C.S.A.), has been appointed as the official communication agency for the Carlson Rezidor Hotel Group Southern Africa.
As the CRHG’s local communication agency of record, CSA will be responsible for the hotel group’s complete 360-degree media communication strategy, including above-the-line as well as below- the-line campaigns. The comprehensive service will furthermore feature PR services, including editorial and promotional campaigns as well as all media buying and placement for both Radisson Blu and Park Inn By Radisson.
“Due to CSA’s excellent brand communication and unique positioning as through-the-line specialists, we are happy to announce that CSA is our agency of record. We look forward to a very productive relationship to follow”, says Carlson Rezidor’s Regional Director Southern Africa, Han Oldenburger.
human.kind develops campaign for Prominent Paints
human.kind Advertising agency recently took up the challenge of developing a brand repositioning strategy for Prominent Paints – one of South Africa’s leading manufacturers of premium quality decorative paints. A significant imperative included within the brief was that the campaign should support Prominent Paints’ sponsorship of the programme Disaster DIY and Make it Better with Prominent Paints on The Home Channel.
With this underpinning the approach, the creative soon evolved to include a fully-fledged campaign with a 30-second ad, a 15-second opening and closing billboard, and five, five second stings at the heart of it. The campaign runs for one year and is further entrenched with print ads, as well as supporting outdoor executions, one of which is 37 meters high and 64 meters wide, and in-store point of sale.
New accounts for Tuned In Publicity
Specialist entertainment public relations consultancy, Tuned In Publicity, has had a busy first quarter and has secured a number of new accounts. The consultancy will be handling the publicity for established rock band Watershed, former Evolver One front man Peter Pote and well-known singer and celebrity Jacques Terre’Blanche.
The agency also be running with PR campaigns around the launch of debut albums for former Idols finalists Cameron Bruce and Si-Anne as well as the solo effort from Concussion Girl vocalist Beverley Jayne. April also sees the radio plugging of new singles for Hector Leigh, Zoey’s Fallacy and Mike Marinus.
VWV appointed to produce Red Bull Beat Battle
After the successful inaugural production of the Red Bull Beat Battle in 2011, leading brand experience agency, the VWV Group has been given the go ahead to produce this year’s event. The dance crew competition will take place in Johannesburg in May and will see some of the country’s hottest talent competing for fame. See www.redbullbeatbattle.co.za
Who’s making moves
GGi Communications and Kezi join forces
As a result of GGi Communication acquiring a 50% stake in Kezi Communications they have announced their joint venture – an exciting joining of forces that will see GGi refresh and re-strategise for their 30th year in business.
CEO of GGi, Gillian Gamsy, is thrilled to announce that Keri-Ann Stanton, who has taken her boutique consultancy (Kezi) to great heights over the past seven years, will be appointed MD of GGi, with some very clear goals and objectives.
“Keri-Ann has an excellent track record for growth and delivery and I am looking forward to pooling the vast GGi experience from both a local and international perspective with Keri-Ann’s energy, creativity and passion” said Gamsy.
“It is obviously an honour to be approached by a company of GGi’s stature,” added Stanton, “I have the privilege of walking into a respected company with a wonderful team, and the opportunity of leveraging all the experience that sits inside GGi.”
Kezi’s clients and team will move across to GGi and will operate under the GGi Group banner. “To throw out all the clichés it is a meeting of like minds, a merging of talents and a combination of skills,” concludes Stanton.
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