Carling Black Label has won its 23rd international award for quality receiving a Gold Product Quality Award at the Monde World Quality Selections for the third year in a row, as well as being awarded with the prestigious International High Quality Trophy. In celebration of this remarkable achievement, Carling Black Label has launched its new ‘Stand Out’ 440ml Special Edition bottle which is now available across South Africa.
“We conducted extensive market research on this new addition to the Carling Black Label family to understand what our customers were looking for. The 440ml Special Edition was first revealed in the Gauteng and KwaZulu-Natal regions. Judging by the overwhelming response we received from our loyal consumers, we knew that it was time to launch it nationally. We see this as the perfect way to celebrate our 23rd international award,” explained Andrea Quaye, Carling Black Label’s GM.
Berge Farrell, a leading packaging design agency in South Africa, developed the slick 440ml Special Edition bottle. Its most prominent feature is the use of an embossed logo instead of an ordinary label, making the bottle noticeable in any occasion.
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