The Olympic Games are just eight days away. Television screens around the world will be flooded with a deluge of Olympic-oriented ads. But there’s one that’s already a major hit on YouTube, with over five million hits.
Procter & Gamble (P&G) have relaunched their ‘Thank you Mom’ campaign, originally conceptualised by Wieden + Kennedy’s for the 2012 Winter Olympics.
The message? Being a mom is the hardest job in the world. But it’s also the best.
The ad honours “everything that all moms do to help their children succeed by showcasing the amazing moms behind Olympic athletes at the London 2012 Olympic Games. The hardest job in the world is truly the best job in the world”.
The ad is also linked to a Facebook campaign, where the public can join P&G in saying ‘Thank you, Mom’ by sending your Mom a message of thanks at: https://www.facebook.com/thankyoumom
“With so much political crossfire lately over the role of mothers, it’s great to see the return of Wieden + Kennedy’s universally heartwarming “Thank you, Mom” campaign for Procter & Gamble…the messaging has been dramatically reborn for the 2012 Summer Olympics in London with ‘Best Job’, a cinematic and emotional anthem from Babel director Alejandro González Iñárritu.
“The new spot is a beautiful testament to parents around the world who have helped their children through the grueling daily grind toward becoming an Olympic athlete. While the online-only ad and its tagline, ‘The hardest job in the world is the best job in the world’, are likely to get dragged into the political theater of Ann Romney and full-time motherhood, there’s also a chance that the spot could finally help settle this pointless debate by reminding us all that any mom who makes the time to support her kids is a great mom,” Adweek writes.
