Brands should be using the opportunity to facilitate more intimate connections with customers through more empathetic tonality in their messaging and humanising/personalising their customer... Read more
Bonang Matheba has always held issues around gender equality and female empowerment close to her heart. She recently addressed the P&G/UN Women #WeSeeEqual summit. Read more
P&G chief brand officer Marc Pritchard dropped a bombshell last week, changing the way one of the world’s largest advertisers makes its largest media expenditures. Read more
As chief marketing officers of two of the top five global advertisers, Unilever and Procter & Gamble respectively, Keith Weed and Marc Pritchard are well placed to identify the issues that n... Read more