NAB, the sales division of Caxton CTP Printers & Publishers, has unveiled its new look CI and will be incorporating it across various platforms over the next month. Designed by DSPM, the team at NAB sought a more modern, fresh look and feel.
“Our previous logo was based on the block letter printing system and was used for more than 20 years,” says NAB’s Joint MD Gill Randall. “NAB is also re-positioning to move more into the digital space and because we offer a lot more than just local newspaper sales we needed a CI that would move with us, and be more aligned to the Caxton logo as well.”
The colours and style utilised in NAB’s updated logo is similar to that of Caxton’s logo but still allows NAB to differentiate itself as a separate business. The new look and feel will also be extended to NAB Africa and NAB Digital.
“Our new slogan ’marketing insights and advice’ is a direct promise of what we can provide clients in the form of our popular ROOTS surveys and market insights continually gathered from the Ehrenburg Bass Institute,” says Randall. “Collectively our skills in advertising, marketing, sales, research and consumer behaviour insights ensure that NAB continually innovates and remains at the top of our game.”
