The 2012 Bookmarks committee have revealed the shortlist for this year’s awards with radio personality, Elana Afrika, making the announcement. Judges chose entries from a record-breaking number of entries compared to that of previous years.
“This year has truly reflected the immense popularity and competitive spirit within the digital realm of the industry. The increase in the number of entries is testament to the success and credibility of the Bookmarks Awards and I am blown away by the quality of the entries this year,” says chairwoman of Bookmarks Nikki Cockcroft.
The Awards is an initiative launched in 2008 by the Digital Media and Marketing Association (DMMA), a non-profit organisation that aims to grow and sustain a vibrant and profitable digital industry. Sponsored by FNB, they are the only platform dedicated to celebrating all that is digital.
The Awards are held as an accolade geared towards the strengthening of the profile of online media, rewarding excellence in digital publishing, advertising and marketing, as well as benchmarking local talent against international standards.
The shortlist was greeted with much anticipation. Primedia Broadcasting was delighted with its nominations. The owners of radio stations 94.7 Highveld Stereo, 94.5 Kfm, Talk Radio 702 and 567 CapeTalk, has been named in nine categories, including Special honours for Best Brand/Company.
“Primedia Broadcasting has been actively exploring digital platforms as extensions of their brands for years,” said COO Ryan Till.
“We have found a natural fit between listening to the radio and being online or on a mobile device and the opportunities this relationship holds are very exciting,” he added.
The 24.com sites came in for a good few nominations too. The News24 editorial team has been shortlisted as the Best Editorial Team in the Individual and Team Awards while 24.com is in theSpecial Honours category for Best Publishing House.
“24.com is committed to the growth of South Africa’s digital media and advertising eco-system through investments in technology, content and community growth and I believe these nominations show that we are definitely on the right track. We look forward to rocking the Awards evening on 1 November,” says Geoff Cohen, general manager of 24.com.
Inn the Core Awards cluster in the category of Websites/Microsites/Mobisites, 24.com received six nominations: Publisher sites with mass appeal and at least a R5million turnover, the nominees are Food24, News24 and Sport24. Specialist publisher sites (smaller, niche audiences with less than a R5 million turnover per annum), the nominees are Channel24 and Parent24. And m.news24.com has been nominated as best publisher mobile site.
The Daily Maverick and iMaverick are also looking good, nominated for nine awards, including Best Editorial Team – Greg Marinovich, Branko Brkic and Mandy de Waal. Brkic and CEO, Styli Charalambous were nomintated for Best Digital Editorial Individual. In the Individuals and Team Awards, for Best youngster, Simon Allison and Sipho Hlongwane got the nod. Charalmbous was nominated for Best Individual Contribution to SA DM&M. Core Awards (184)
Now for the full shortlist
Core Awards – Websites/Microsites/Mobisites – Brand, Commercial & Retail Websites – Large Enterprise (Turnover > R100m+) (1 shortlisted)
DStv Online – DStv.com
Core Awards – Websites/Microsites/Mobisites – Brand, Commercial & Retail Websites – Small/Medium Enterprise (Turnover < R100m) (3 shortlisted)
MACHINE – Marmite Website
The Jupiter Drawing Room (Cape Town) – The Oxy Excuse Generator
World Wide Creative – Sharkwatch South Africa
Core Awards – Websites/Microsites/Mobisites – Publisher Sites (Mass Appeal) > R5m Turnover (6 shortlisted)
24.com – Food24.com
24.com – News24.com
24.com – Sport24.co.za
BDFM Publishers – BDlive
Daily Maverick and iMaverick – Daily Maverick & iMaverick
MyBroadband – MyBroadband
Core Awards – Websites/Microsites/Mobisites – Specialist Publisher Sites (smaller, niche audiences with <R5m turnover p.a.) (11 shortlisted)
24.com – Channel24.com
24.com – Parent24
Ashsky Media – Lazygamer.net
Both Worlds & Clickshape – ZANEWS NETWORK
Burn Media/Creative Spark – Memeburn
Media24 Magazines – YourParenting.co.za
MyBroadband – BusinessTech
New Media Publishing – Woolworths TASTE Digital
New Media Publishing – www.eatout.co.za
Quirk Cape Town – ELLE Blog
Unilever/Knorr – Whatsfordinner
Core Awards – Websites/Microsites/Mobisites – Government, Public Service and Civil Society Sites (6 shortlisted)
Creative Spark – The ANC Archives
Hellocomputer – Corruption Watch
NATIVE – Close The Tap
Ogilvy Johannesburg – Add Hope Website
Prezence Digital – #MandelaStory
World Wide Creative – World Design Capital 2014
Core Awards – Websites/Microsites/Mobisites – Microsites (9 shortlisted)
Hellocomputer – Toyota Etios “Smile Hub”
Hellocomputer – The All New Hyundai Accent
Hellocomputer – Toyota Yaris “You Set the Pace”
Hero – SmartMAX
M&C Saatchi Abel – Remember Me Not
Ogilvy Johannesburg – Add Hope Website
Quirk Cape Town – Col’Cacchio Pizza Challenge
The Jupiter Drawing Room (Cape Town) – The Oxy Excuse Generator
The Jupiter Drawing Room – (Cape Town) – Hyundai Accent
Core Awards – Websites/Microsites/Mobisites – Brand/Company Identity Mobile Sites (3 shortlisted)
Liquorice – The Perfect Sishebo Show
Prezence Digital – Real Time Wine
Trigger Isobar – Story Time
Core Awards – Websites/Microsites/Mobisites – Publisher Mobile Site (4 shortlisted)
24.com – m.news24.com
OnNet – Cell C Mobile Portal
DStv Online (SuperSport.com) – SuperSport.com Mobi
Prezence Digital – EWN Mobi
Core Awards – Websites/Microsites/Mobisites – E-Commerce (5 shortlisted)
Realmdigital – Exclus1ves Stickers
SARIE Magazine (Media24) – koop.sarie.com
Woolworths – www.woolworths.co.za
Yuppiechef – www.yuppiechef.co.za
Zando – www.zando.co.za
Core Awards – Advertising and Search – Display Advertising (17 shortlisted)
AdVine & OMG Digital – Red Bull Beat Battle
BNRY – AXE Hair – Hold + Touch
Gloo – BMW 3 Series: Infographic
Gloo – BMW 3 Series: Greatest Competition
Gloo – BMW Connected Drive: Zoom
Gloo – BMW Efficient Dynamics: More for less
Gloo – Samsung AFCON
Gloo – Samsung Galaxy S lll Popup Play
Gloo – Samsung Galaxy S lll Smart Stay
Hellocomputer – Castle Lite ‘Extra Cold Finder’
iLogic Agency – Nando’s Ketchup on the Headlines
Liquorice – Whatsfordinner: Bring out the Best
Ogilvy Cape Town – Amarok Double Cab
Ogilvy Cape Town – Audi A5 – Sharper News
Ogilvy Cape Town – Explore Tab
Ogilvy Cape Town – Golf Cabriolet – “Scroll up”
Ogilvy Johannesburg – KFC Tower Raiders
Core Awards – Advertising and Search – Best Media Plan (6 shortlisted)
Acceleration Media – Sanlam Budget Speech 2012
Carat SA – Cadbury Kraft – Dentyne
Carat SA – Cadbury Kraft – Stimorol
DigiVOX – BMW
DigiVOX – Web Africa
NATIVE – Protex
Core Awards – Advertising and Search – Paid Search Campaigns (8 shortlisted)
ClickMaven – Momentum Health
DigiVOX – BMW
dotJWT – Avis
Quirk Cape Town – Woolworths (Always On)
Social Code – Hyundai New Cars
Social Code – ORMS Direct
UM Connect / Lighthouse Digital – Microsoft SA (Internet Explorer 9)
World Wide Creative – SA Gold Coin
Core Awards – Advertising and Search – Organic Search Campaigns (4 shortlisted)
Quirk Cape Town – Pam Golding
Synergize – Prime Meridian
Synergize – Carmag
Synergize – Mr Delivery
Core Awards – Email Marketing – Email Campaign (4 shortlisted)
140 BBDO – Scratch
2Stroke Interactive – Chris Willemse Cycles 35th Anniversary
Ireland Davenport – Who still wants to be working in 2054?
Quirk Cape Town – Durbanville Hills Adopt a Vine
Core Awards – Email Marketing – Email Publication (3 shortlisted)
Daily Maverick – The First Thing Newsletter
Demographica – Dollop
Yuppiechef – Yuppiechef Hot Products Email Newsletters
Core Awards – Social, Community and PR – Social Media Properties (14 shortlisted)
Avusa Media LIVE – Sowetan LIVE
Cerebra – Toyota social media properties
Cerebra – Vodacom South Africa
Don’t Look Down & DStv Online – Big Brother Africa Social Media
DSTV Online – SuperSport
Gloo – FNB Facebook Page
Liquorice – Whatsfordinner Facebook
M&C Saatchi Abel – Remember Me Not
Ogilvy Cape Town – The World’s First Alien Abduction Flavoured Gum
Primedia Broadcasting – Kfm Breakfast Facebook Page
Quirk Johannesburg – Durex
Quirk Cape Town – Hunter’s
Quirk Cape Town – Shield for Men
Social@Ogilvy – Castle Lager Social Media Relaunch
Core Awards – Social, Community and PR – Social Media Campaigns (33 shortlisted)
Aqua – LikeBike
BNRY – AXE Hair – Hold + Touch
COW Africa – BEV: The Twitter Activated Vending Machine
Creative Spark – J&B Met “Made Different”
Euro RSCG Group – Give Your Colour
Gloo – FNB S*#! People Say About Investing
Hellocomputer – Capitec ‘Speak Up’ Campaign
Hellocomputer – Continental Power Of Stop
Hellocomputer – Hunters Dry ‘ Urban Oasis’ Tour
Hellocomputer – Toyota Etios Tweets for Sweets
iLogic Agency – BMW Interactive Video Projection
iLogic Agency – Hyundai Virtual Test Drive
Ireland Davenport – Friend Request
Joe Public – Twitter Army
King James – Back At Ya
LM&P – Doritos Roulette
MACHINE – Year of the Gherkin
NATIVE – Close The Tap
Ogilvy Cape Town – The World’s First Alien Abduction Flavoured Gum\
Ogilvy Cape Town – Volkswagen Street Quest
Ogilvy Cape Town – YouTube Interventions
Ogilvy Johannesburg – Miller Music Tour West
Prezence Digital – #MandelaStory
Quirk Cape Town – Col’Cachio Pizza Challenge
Quirk Cape Town – Col’Cacchio #PriceSlice
Retroviral – #5GumExperience
Retroviral – Nando’s Last Dictator Standing
Society – 1 Litre Launch
Society / Atmosphere – Kulula’s Ridiculously Posh Boeing Launch
The Jupiter Drawing Room (Cape Town) – Shield Bok Wake-Up Calls
Voice Factory Communication – 49M Rocking the Daisies ‘Find Your Way To Daisies’
World Wide Creative – #ThinkThai For A Change. Think Simply Asia.
World Wide Creative – World Design Capital 2014
Core Awards – Applications and Tools – Browser Based Software (2 shortlisted)
Everlytic – Everlytic
Trigger Isobar – Contract Builder
Core Awards – Applications and Tools – Handheld/Phone Apps (5 shortlisted)
4i Mobile Applications – InspireMe App
Liquorice – whatsfordinner Mobi App
FNB – FNB Banking App
Prezence Digital – Ster Kinekor Smart-Phone App
Primedia Broadcasting – Gotcha
Core Awards – Applications and Tools – Tablet Apps (1 shortlisted)
Touchlab – go! Travel South Africa
Core Awards – Applications and Tools – Tablet Publication (5 shortlisted)
24.com – News24 iPad app
Daily Maverick – iMaverick
M&G Media Limited – The Mail & Guardian iPad edition
Snapplify – The Star
Touchlab / Media24 Newspapers – Die Burger
Core Awards – Games – Games (6 shortlisted)
BNRY Digital – Every Bit a Bite of Joy
Hellocomputer – Continental Power Of Stop
iLogic Agency – BMW Interactive Video Projection
iLogic Agency – Hyundai Virtual Test Drive
M&C Saatchi Abel – UEFA Champions League Facebook App
Ogilvy Cape Town – Volkswagen Street Quest
Core Awards – Online Video and Audio – Online Video (7 shortlisted)
Euro RSCG South Africa – Let your body drive
Ogilvy Cape Town – The World’s First Alien Abduction Flavoured Gum Campaign
Ogilvy Cape Town – YouTube Interventions
Ogilvy Johannesburg – Doing More
Prezence Digital – #MandelaStory
Quirk Cape Town – Klipdrift: Thanks for the Invite, Argentina
Quirk Cape Town – Savanna: Dead Funny Videos
Core Awards – Integrated / Mixed Media – Integrated Digital Marketing / Campaigns (13 shortlisted)
Don’t Look Down Convergence Agency – VideoWars
Hellocomputer – Continental Power Of Stop
Hellocomputer – Toyota Etios “Smile Hub”
Hellocomputer – Toyota Yaris “You Set the Pace”
Ireland Davenport – Falling Skies – UFO’s Over Jozi
MACHINE – Marmite
NATIVE – Close The Tap
Ogilvy Cape Town – The World’s First Alien Abduction Flavoured Gum
Ogilvy Cape Town – Volkswagen Street Quest
OMD JHB – Vodacom Gotcha 94.7/94.5
Trigger Isobar – Be Now
Trigger Isobar, Joe Public – Run Jozi
World Wide Creative – World Design Capital 2014
Core Awards – Integrated / Mixed Media – Multi-platform Publisher (7 shortlisted)
24.com – News24
Both Worlds – ZANews Network
Daily Maverick – First Thing Newsletter, Daily Maverick & iMaverick
DStv Online – DStv
DStv Online – SuperSport.com
DStv Online – Big Brother Africa
New Media Publishing – Woolworths TASTE Digital
Core Awards – Integrated / Mixed Media – Multi-Channel Retailer (1 shortlisted)
Hellocomputer, DraftFCB, BNRY, Thingking, Groundglass – Toyota Etios “Here to make you Smile”
Craft Awards (44)
Craft Awards – Editorial (Media – News, Magazines, Radio, and TV Stations / Networks) (10)
Avusa Media LIVE – Sowetan LIVE
Avusa Media LIVE – Sport LIVE
BOTH WORLDS – ZANEWS NETWORK
Burn Media – Burn Media
Cerebra – G-Connect In-Flight Wi-Fi Editorial
Crush! – www.crushmag-online.com Crush issue 16-21
Daily Maverick – First Thing Newsletter, Daily Maverick & iMaverick
Media24 – SARIE.com
New Media Publishing – Woolworths TASTE Digital
Primedia Broadcasting – Eyewitness News
Craft Awards – Interface, Interaction, Navigation, UX (10)
BNRY Digital – Altech Autopage Birthday Mailer
BNRY Digital – AXE Hair: Hold + Touch
BNRY Digital – Cadbury Dairy Milk Reseal Campaign
Gloo – FNB: DotFNB
iLogic Agency – BMW Interactive Video Projection
iLogic Agency – Hyundai Virtual Test Drive
NATIVE – Close The Tap
NATIVE – NATIVE website
Ogilvy Cape Town – Volkswagen Street Quest
Urbian – WineConnected
Craft Awards – Graphic Design, Illustration, Animation (12)
BNRY Digital – Cadbury Dairy Milk Reseal Campaign
Hellocomputer – Adidas NEO Weather Widget
Hellocomputer – Capitec ‘Speak Up’ campaign
Hellocomputer – Continental Power Of Stop
Hellocomputer – Hunters Dry ‘ Urban Oasis’ Tour
Joe Public and Gloo – Clover microsite
Joe Public and Gloo – Clover viral
MACHINE – Marmite Blogger Drop
Ogilvy Cape Town – Golf Cabriolet – “Scroll up”
Ogilvy Cape Town – Volkswagen Street Quest
Prezence Digital – #MandelaStory
Urbian – BlackBerry Touch Awesomeness
Craft Awards – Tech. Innovation (12)
4i Mobile Applications – InspireMe App
BNRY Digital – AXE Hair – Hold + Touch
BNRY Digital – Cadbury Dairy Milk Reseal Campaign
CLARITY – Habitat-House
Cow Africa – Bacardi Mugshot Application
Cow Africa – BEV: Tweet-activated vending machine
Hellocomputer – Toyota Etios Tweets for Sweets
iLogic Agency – BMW Interactive Video Projection
iLogic Agency – Hyundai Virtual Test Drive
NATIVE – Close The Tap
Ogilvy Cape Town – Volkswagen Street Quest
Snapplify – Snapplify
Individual and Team Awards (45)
Individual and Team Awards – The Digital Maverick (5)
Branko Brkic
Helène Lindsay
Michael van den Heerik
Prakash Patel
Richard Oakley
Individual and Team Awards – Best Editorial Team (7)
24.com – News24 Editorial Team
Avusa Media LIVE – Sowetan LIVE with Sunday World – Juliette Saunders, Genevieve Kgafe, Karen Singh
BDFM Publishers – BDlive Editorial Team
Both Worlds – ZANEWS NETWORK
Burn Media – The Burn Team (Memeburn)
Daily Maverick and iMaverick – Daily Maverick and iMaverick
Eyewitness News – Eyewitness News Online Editorial Team
Individual and Team Awards – Best Digital Advertising Sales Team (3)
Avusa Media LIVE Sales Team
Demographica Sales Team
Mark 1 Media
Individual and Team Awards – Best Digital Editorial Individual (6)
Avusa Media LIVE – Times LIVE – Reuben Goldberg
BDFM Publishers – Peter Bruce
Daily Maverick – Greg Marinovich
Daily Maverick and iMaverick – Branko Brkic
Daily Maverick and iMaverick – Mandy de Waal
Eyewitness News – Katy Katopodis
Individual and Team Awards – Best Creative (1)
Liquorice – Brian Carter
Individual and Team Awards – Best Media Planner (3)
Acceleration Media – Chanel Mackay
DigiVOX – Michelle Pearman
NATIVE – Jarred Mailer
Individual and Team Awards – Best Social Media Marketer (2)
Cerebra – John Beale
Quirk – Juan Karstel
Individual and Team Awards – Best Paid Search Marketer (2)
Acceleration Media – Michael Walker
Social Code – Natalie Solomon
Individual and Team Awards – Best Organic Search Marketer (3)
Maven – Brad Conlin
Quirk – Graeme Stiles
Synergize – Robin Fishley
Individual and Team Awards – Best Account/Client Service Manager (5)
Acceleration Media – Melody Maker
Cerebra – Heike Meyburgh
Cerebra – Jacques du Bruyn
MediaMind – Lisa Pearson
NATIVE – Leanne Godden
Individual and Team Awards – Best Copywriter (3)
Synergize – Kimberley Myers
Synergize – Samantha Corbett
Synergize – Tammy Binedell
Individual and Team Awards – Best Student (2)
Inbal Malinina & Tess Gadd – AAA
Dave Colley & Martin Magner – Red & Yellow School
Individual and Team Awards – Best Youngster (3)
Daily Maverick – Simon Allison
Daily Maverick – Sipho Hlongwane
Synergize – Victoria Smith
Special Honours (28)
Special Honours – Greatest Company Contribution to Digital (5)
DigiVOX
Everlytic
Mustard Marketing
Prezence SA
Quirk
Special Honours – Best Agency (8)
Cerebra
DigitLab
DigiVOX
Gloo
Liquorice Africa Advertising
NATIVE
Quirk
World Wide Creative
Special Honours – Best Brand/Company (2)
KPMG
Primedia Broadcasting
Special Honours – Best Publishing House (6)
24.com – 24.com
Avusa Media LIVE – Avusa Media LIVE
BDFM Publishers – BDFM Publishers
Daily Maverick and iMaverick – Daily Maverick and iMaverick
DStv Online – DStv Online
Eyewitness News – Eyewitness News
Special Honours – Best Individual Contribution to SA DM&M (7)
Andrea Mitchell
Mike Saunders
Nikki Cockcroft
Pete Case
Rob Stokes
Styli Charalambous
Tim Bishop
IMAGE: Chair of the Bookmarks, Nikki Cockcraft
