Jacaranda FM and its sales arm, Mediamark will be hosting their annual BrandXpand during the week of 18 February at the station’s broadcast centre in Midrand.
BrandXpand is a business development initiative targeted at the small to medium size businesses with the aim to broaden their understanding into a good taste of radio and the return on investment it offers. This is aimed at non-traditional advertisers, offering them expert advice on content and timing at the hand of South Africa’s leading radio sales house, along with an optimum combination of call to action and branding advertising at a significantly reduced rate.
“BrandXpand is there to encourage and educate, especially first time advertisers. We will use unsold inventory in a special offer to those in attendance. Unsold inventory differs from month to month and our discounts are over 60% for the period of the BrandXpand Seminars”, says Kevin Fine, general manager of Jacaranda FM.
Joining the station and Mediamark will be Roy Hawker, an international guest speaker from Australia who will be hosting a series of seminars on the power of radio and about ‘Getting a far better return on your advertising investment’.
Bookings: Julani van der Merwe on 011 235 7600 or julani.vandermerwe@mediamark.co.za
