Leading fashion magazine ELLE, is once again joining forces with Mr Price to launch the career of a young and talented local fashion designer with the ELLE Rising Star Design Award for 2013. Not only will the winner be given the opportunity to launch his or her own fashion label, but an extensive mentoring programme will offer invaluable fashion and business knowledge that one needs to succeed in the competitive and dynamic world of fashion.
According to Jackie Burger, ELLE’s Editor, the Rising Star Design Award was conceptualised to identify and nurture young design talent and to offer valuable experience to be successful in the fashion industry. “The competition and the collaboration with Mr Price, one of SA’s biggest fashion retailers, is a perfect fit for ELLE, one of the world’s leading fashion titles. This competition not only develops and mentors home-grown talent but it ensures that our fashion industry gets a constant boost of new energy and creativity”, says Burger.
Entries opened on 20 May 2013 and entry forms and more information is available in the June issue of ELLE and online.
“Our collaboration with Elle in the Rising Star Awards provides us with a strategic opportunity to focus on young emerging fashion design talent within our country”, adds Louise Holmes Mr Price’s marketing director. “We provide a platform for them to showcase their designs, both in the show and through a retail appropriate range which we put into a select number of our stores. This process exposes the winning designer to the reality of not only designing, but producing and retailing a successful range”, Holmes says.
