Featuring news on local and global fashion trends as well as the latest in its top fashion offerings, adidas Originals has launched its inaugural edition of the AREA3 broadsheet.
The full colour print issue features an interview with Styla Gang, winners of the 2012 adidas Originals #represent brand campaign; candid Q&A’s with adidas Originals brand ambassadors Christie Desfontaine of The Arrows and DJ Giggs Superstar; a snapshot of the season’s key looks in adidas Originals men’s and women’s footwear and apparel; as well as a frank interview with co-founder of apparel brand 2Bop Bradley Abrahams
Limited issues of the adidas Originals AREA3 broadsheet will be available from adidas Originals stores in Canal Walk and V&A Waterfront (Cape Town) and Menlyn Park Shopping Centre (Pretoria) as well as at select Stuttafords, Sportscene and Studio88 Prime Store.
