The full colour print issue features an interview with Styla Gang, winners of the 2012 adidas Originals #represent brand campaign; candid Q&A’s with adidas Originals brand ambassadors Christie Desfontaine of The Arrows and DJ Giggs Superstar; a snapshot of the season’s key looks in adidas Originals men’s and women’s footwear and apparel; as well as a frank interview with co-founder of apparel brand 2Bop Bradley Abrahams
Limited issues of the adidas Originals AREA3 broadsheet will be available from adidas Originals stores in Canal Walk and V&A Waterfront (Cape Town) and Menlyn Park Shopping Centre (Pretoria) as well as at select Stuttafords, Sportscene and Studio88 Prime Store.
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