Media Moves… TheMediaOnline’s weekly round up. Gallarelli takes the reins at Ogilvy & Mather Cape Town. 140 BBDO welcomes new talent. Tebbutt takes action at Ogilvy & Mather. Staff appointment at marcusbrewster JHB. Cell C appoints Chief Financial Officer. Roskin to head up Aegis Media HR in Sub-Saharan Africa. Contentum wins Citrusdal Wines. Red Carpet Concepts acquires the MY SINS Restaurant & Bar & Gourmet Boerie PR accounts. Graffiti goes digital.
This week’s BIG move: Gallarelli takes the reins at Ogilvy & Mather Cape Town
Luca Gallarelli is the new leader of Ogilvy & Mather Cape Town (O&M CT), the Cape’s biggest marketing services agency. Gallarelli is moving up from the deputy managing director position he has held for 18 months to replace Gavin Levinsohn, who is leaving for Australia after five successful years in charge. “Luca is both superbly qualified and prepared for the position of MD after outstanding work as business director on some of the agency’s biggest clients and four years on the board,” says Ogilvy & Mather SA CEO Abey Mokgwatsane.
O&M CT has been on a roll in recent times, topping the national creative league tables by some distance, winning AdReview Cape Agency of the Year and developing a formidable reputation in digital work. Mokgwatsane believes Gallarelli can build on that impressive record because “he has the complete confidence of everyone in the building and among our key clients”.
Port Elizabeth-born Gallarelli studied computer sciences at Nelson Mandela Metropolitan University and then attended the AAA School of Advertising before joining, what was then called, Ogilvy & Mather Rightford Searle-Tripp & Makin in 2002. Aside from a two year stint at the Jupiter Drawing Room, he has been at the agency ever since and recently has primarily been responsible for the SAB accounts portfolio. He joined the board in 2009 and was appointed deputy MD in 2012.
Gallarelli said he was “thrilled” with the opportunity to lead an agency, which “feels like a second home to me and where I love the values and the creative energy of the place”.
Who’s moved where
140 BBDO welcomes new talent
Award winning ideas agency 140 BBDO has bolstered its creative and accounts teams. BBDO Group CEO Keith Shipley says that it’s an exciting time to be joining 140 BBDO considering the agency’s recent appointment on a number of new accounts.
Joining the creative team is copywriter Aadil Dhalech and art director Brínke van Zyl. With combined experience across brands including Land Rover, Virgin Atlantic, Old Khaki, Ray Ban and Playboy, the pair brings fresh thinking and new experiences to the 140 arsenal.
On the accounts management side the bolstered team includes group account directors Tim Young and Chris Spencer as well as account directors Natalie Kingwill and Michelle Bekker.
Executive creative director Ivan Johnson says that the expectations are high for the new team members and he’s looking forward to seeing them fulfil their potential. “The industry is competitive and challenging on the best of days and it’s the addition of diverse individuals with varied professional and life experiences that make a great creative agency.”
Tebbutt takes action at Ogilvy & Mather
Ogilvy & Mather is s expanding its activation business, currently called OgilvyAction, and has appointed Greg Tebbutt as group managing director to oversee a range of new developments for the division.
Tebbutt is currently a managing partner at Ogilvy & Mather Cape Town (O&M CT) where he handles its biggest client, Volkswagen SA. He is also a former MD of Lowe Bull Cape Town. Tebbutt is moving to Johannesburg to take up the new position on1 October 1 2013 and says that “both the challenge and the opportunity are huge because there is so much going on in this space”.
O&M recently merged with specialist retail marketers G2 to add to its activation capability and the agency is also in the process of a global re-alignment that will lead to a further increase in staffing and business.
Tebbutt first joined O&M straight out of the AAA School of Advertising in 1991 and has worked on many brands over the past two decades in several agencies. He has been at O&M CT since 2006, successfully steering the longstanding VW account, which is one of the most awarded in the country.
Staff appointment at marcusbrewster JHB
Integrated PR agency marcusbrewster has announced the appointment of Angela Chandy as account manager in the firm’s Johannesburg office. Chandy has worked at some of the industry’s most high profile firms including Text 100 and Webber Shandwick and combines international best practice training with the fluency of local experience and contacts.
With a Masters of Science in Communication, Chandy has developed and implemented PR strategies for clients including Audi, IBM, Axis Communications, Citrix Systems and BSA | The Software Alliance.
“Mrs. Chandy’s appointment is another indicator of the growing strength – both in resource and skill set – of our Johannesburg office,” says company founder and chairman Marcus Brewster.
Chandy will work on the SAP Africa and Business Intelligence accounts.
Cell C appoints Chief Financial Officer
Cell C has announced that the company’s chief strategy officer, Robert Pasley has agreed to take up a combined position of chief financial and strategy officer of Cell C with immediate effect.
A qualified chartered accountant and theoretical physicist, Pasley has a wealth of experience in the financial intricacies of the telecommunications industry. In 1993, he was involved in the development of Vodacom’s original business plan and played a role in several large-scale business acquisitions in the telecommunications space.
“I am pleased that Robert agreed to accept the position. His knowledge and experience will definitely be beneficial to Cell C,” says Cell C CEO Alan Knott-Craig.
Roskin to head up Aegis Media HR in Sub-Saharan Africa
Nazli Roskin has been appointed as the HR director and will sit on the board of Aegis Media SSA. She will provide strategic direction and HR support to the leadership team and actively contribute to business decision making by accessing and managing risk for the business; providing technical advice on talent management; handling organisational design; performance management and employee engagement, whilst also liaising across the global business creating influential relationships with key stakeholders and continue to build and manage the entire HR function, with a key focus on identifying new talent to bring into the fold.
“As Aegis Media continues to expand its footprint across Africa we are constantly looking for the best talent in the market to bring into our fold and harness the existing talent we have and I am assured that Roskin is the right person to assist me in doing this,” says Dawn Rowlands, CEO
Who’s won what
Contentum wins Citrusdal Wines
When digital content specialist, Contentum, was approached by Citrusdal Wines in early 2013, the brief was clear: Citrusdal Wines wanted to upgrade their website content in order to a strong association with their international and local audiences and their Fair Trade certification. The brand was stagnating while some other modern wine brands were building strong online communities and engaging through useful and constantly updated content.
Contentum were excited to get involved in the strategy phase, a rare starting point, where the client generously shared their thinking and plans. This brand story had so many legs that we were able to portray the authentic voices in video content, giving credibility to their new positioning statement, ‘Changing Live’.
Citrusdal Wines presented an opportunity for Contentum to explore their writing talents in the very competitive wine industry, especially internationally.
“We have grown attached to the Citrusdal Wines brand and are grateful to the client for giving us the wonderful opportunity to work with them; it has been such a joy!”
Red Carpet Concepts acquires the MY SINS Restaurant & Bar & Gourmet Boerie PR accounts
Red Carpet Concepts (RCC), a boutique PR, marketing, social media and events agency, has been appointed to the MY SINS Restaurant & Bar account, formerly known as Sinns. With new ownership and a transformed identity, MY SINS Restaurant & Bar has appointed RCC to manage the company’s branding and communications strategies, PR initiatives, sponsorships and events.
In celebration of the restaurant’s recent rebranding and revised menu and wine list RCC will be conducting an official launch event to showcase the newly transformed MY SINS Restaurant & Bar, located at Wembley Square.
RCC has re-signed the Gourmet Boerie account for 2013. Launched in November 2012, the Proudly South African brand, Gourmet Boerie is all about the traditional Boerewors roll and Craft beer with a touch of pizzaz. Keep an eye out for the upcoming specials Gourmet Boerie has to offer.
Who’s making moves
Graffiti goes digital
Vehicle branding and transit media specialist Graffiti has expanded its extensive media offering to include a new digital out-of-home division. Formed in partnership with UK-based AM Screen, Europe’s largest digital out-of-home advertising company, Graffiti has secured the sole rights to the digital AM Screen product in South Africa and will form part of a global network of over 5000 digital screens reaching 50 million adults each week.
Graffiti Digital is headed up by one of the original Graffiti founding members, Craig Wight, who returns to Graffiti following a six-year stint in Dubai as managing director of Primedia Unlimited Middle East. The new division’s primary focus is currently garage forecourt advertising where digital plug-and-play screens are situated above the main till points in garage forecourt shops.
“The garage forecourt retail solution in South Africa has expanded significantly in recent years with multiple offerings of fresh produce, speciality coffee, hot food and all the other essential convenience store requirements. As a result, footfall in these environments has increased over fifty percent over the last four years with even more development still in the pipeline. This makes this an extremely exciting environment in which to launch a dynamic digital media network,” says Wright.
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