The Sunday Times has launched Fortune Finder – a reader competition offering 155 000 instant prizes, and the chance for one reader to claim a grand sum of R1-Million in week 13. To ensure the competition is accessible to all South Africans who own even a basic cell-phone device, the entry-mechanism relies on a mobisite and simple USSD technology.
“The Fortune Finders concept will not only motivate people to keep up-to-date on the news that affects our lives, but also reward people who recognise the value of paying for a weekly copy of the Sunday Times. We’re hoping to attract first-time readers, introduce them to the Sunday Times and , importantly give them a taste of what quality journalism is,” says Susan Russell, GM Marketing for Times Media.
Sunday Times readers can be instant winners by discovering eight Fortune Finder icons hidden throughout the main body and business sections of the paper, pointing to key news-items that provide clues for answering multiple choice questions. The multiple-choice questions can be answered by logging onto the mobisite or sms’ing a USSD code from a mobile phone. To participate to win, simply sms the USSD code: *120*2013# or visit the mobisite at: www.fortunefinder.mobi
