Media Moves… TheMediaOnline’s weekly round up. MemeJobs ramps up operations. DMMA includes brands in the digital mix. ACA constitutes new board of directors. marcusbrewster appointed to Magnum Pink and Black. Urbanhouse media to manage PR for elev8. New clients for media specialist, Intimedia. PRISA honours Mediclinic executive with leadership award. Marketing industry experts launch T’s & C’s Apply. PRISA honours Mediclinic executive with leadership award.
This week’s BIG move: MemeJobs ramps up operations
MemeJobs, a job site that serves the digital and startup community in South Africa, has ramped up its operations to meet growing demand from a growing digital industry.
For the past three years, MemeJobs has established itself a quality, niche source for high calibre digital job positions and candidates within the digital space, and has proven a useful resource for a number of digital advertising agencies, digital media, start-up and telecoms companies in South Africa. The site tends to attract more entrepreneurial job candidates that are vested in their work and who don’t “care about 9-5”.
Cindy Cundell, previously with Mail & Guardian and BizCommunity, has joined the Burn Media team as head of jobs to further grow the site, with a strong social strategy, and a few more innovations on the cards. We will be putting more emphasis on a social recruitment strategy, using channels such as LinkedIn, Twitter and Facebook,” says Cundell, “to better find, and engage with top talent.”
MemeJobs has announced that it will be focusing more on customer service and expanding its current offering. It also has hinted towards a rebranding and a ‘Courses and Education’ section.
Burn Media commercial manager, Kyle Hauptfleisch says that online job recruitment these days is not about quantity, but about quality. “In this age of information overload, with so many platforms competing for our attention — companies don’t want to sift through hundreds of CVs of unsuitable or average candidates. Companies want a smaller, but focused and targeted, selection of CVs. This is what MemeJobs delivers,” says Hauptfleisch.
Who’s moved where
DMMA includes brands in the digital mix
The Digital Media and Marketing Association (DMMA) is adding a brand portfolio to its current member base, which up until now has consisted predominantly of agency and publisher members. Anchor members of this new portfolio include Woolworths, Nedbank, Private Property, OLX and Renault.
Musa Kalenga, head of group digital marketing at Nedbank, has been appointed Head of the DMMA’s brand portfolio. A ‘brand’ refers to a business that is neither a publisher nor creative agency, with a local digital presence.
“This new portfolio will support brands to benefit from digital marketing by indentifying areas of growth and improvement. We want to get brands, publishers and agencies into one conversation and drive one digital agenda,” Kalenga says.
“By establishing a dedicated brands portfolio, we now have full representation of the South African digital ecosystem and can offer added value to our complete member base,” says Jarred Cinman, chair of the DMMA.
ACA constitutes new board of directors
The Association for Communication and Advertising (ACA) held its 66th Annual General Meeting at the AAA School of Advertising in Johannesburg. At the AGM, the 2014 Board of Directors was elected, they are:
Alison Deeb Group CEO MetropolitanRepublic
Ayanda Mbanga Deputy Group CEO Saatchi & Saatchi
Boniswa Pezisa (Vice Chair) Managing Director Net#work BBDO
Chris Primos Managing Director Brand Blast Catalysts
Dale Tomlinson CEO The Hardy Boys
Emmet O’Hanlon Managing Director DDB South Africa
Gail Curtis Group CEO Saatchi & Saatchi
Gareth Leck CEO Joe Public
Ivan Moroke (Vice Chair) CEO TBWA
James Barty (CT Rep) Group Managing Director King James
John Dixon Group CEO Draftfcb
Justin McCarthy (Dbn Rep) Managing Director TBWA Durban
Kagiso Musi Client Service Director The Jupiter Drawing Room
Karabo Denalane Managing Director McCann Worldgroup
Kingsley Potter Managing Director Y&R
Mike Gendel (Vice Chair) Managing Director Gendel Strategic Marketing Group
Modise Makhene Group CEO JWT
Neo Makhele Strategic Planning Director Ogilvy Jhb
Nicole Wills Managing Director Stick Communications
Nina Morris (Chair) CEO Mojo MotherRussia
Nkwenkwe Nkomo Group Chairman Draftfcb
Paul Middleton Managing Director Ebony & Ivory
Sarah Dexter Managing Director Lowe & Partners SA
Spero Patricios Managing Director The Launch Factory
Susan Napier Managing Director Ireland Davenport
Mike Gendel, vice chair, read the chairman’s report on behalf of Nina Morris. In her report detailing the ACA’s activities during 2013, Morris stated that despite the challenges of a recessed economy, the association achieved almost all of the objectives set for the fiscal and those tasks not yet achieved, are on track for completion by 31 December 2013.
She went on to add that, in terms of transformation, the ACA’s efforts to have the MACSA Charter written into law saw fruition. This was a massive achievement and a positive stride for transformation in the industry. With regards to information pertaining to members’ African networks and business operations, this has been collated. A database of ACA counterparts across Africa is being compiled.
Who’s won what
marcusbrewster appointed to Magnum Pink and Black
Integrated communications agency marcusbrewster has been appointed to handle PR duties for the launch of two new Magnum ice-cream flavours, Pink Pomegranate and Black Espresso. Working with Unilever-appointed advertising agency, The Hardy Boys, and in conjunction with digital agency Liquorice, the PR campaign will commence with a media launch at the end of October.
According to Dave Slater, Business Unit Director at The Hardy Boys, Magnum’s new flavour variants are positioned to reflect two personality facets. Pink demonstrates one’s playful and flirtatious side while Black symbolises the sophisticated and elegant side.
“We were seeking a PR agency able to provide strategic and creative input and were impressed with the marcusbrewster team’s ability to execute a strategy in line with our objectives, encompassing all required elements such as event co-ordination and management as well as public relations and communication outreach. marcusbrewster won the account in a competitive pitch because of its integrated approach, national presence and invaluable insight across an array of significant areas” says Slater.
New clients for media specialist, Intimedia
Boutique media agency, Intimedia, has won six new clients this year. “By focusing on clients and giving them and their budgets the attention they deserve, we’ve succeeded in winning six new clients this year, despite challenging economic conditions,” says Leigh-Anne Varrie, director of Intimedia, which specialises in media budgets ranging from next to nothing up to R30m.
New clients for 2013 are Spectramed Medical Aid, Aveng Grinaker-LTA, Luxco Importers with the Michel Herbelin, Titan, TW Steel, Rotary and Cross brands, Indwe Insurance, the Mzansi Cycle Tour, and Webjet, part of the Bidvest Group.
The agency has also succeeded in maintaining its existing clients, including the Toys R Us and Reggies brands, which not only changed ownership, but relocated to Durban with new owner, Amic Trading. Other longstanding clients include the South African Rugby Union and BrandInc, Konica Minolta, The Golfers Club, Growthpoint and Alcatel One Touch.
Urbanhouse media to manage PR for elev8
KZN-based UrbanHouse Media has been appointed to manage publicity and communications for elev8 – a natural, highly effective mood enhancing and anxiety reducing over-the-counter remedy.
Zembrin, the active extract in elev8, is extracted from the Sceletium tortuosum plant which has been used for generations by the San communities of the Namaqualand for medicinal and spiritual purposes.
Who’s making moves
Marketing industry experts launch T’s & C’s Apply
A no holds barred series of conversations hosted by Tony Koenderman & Craig Page-Lee recently launched via new media platform www.bizradio.co.za . Thought provoking and challenging, this series of conversations hope to fill a gap in the marketing space that is free to all with no T’s & C’s applied.
The creation of key conversation capital that is available to anyone who is interested in the fast moving marketing space in Africa – from local to global – Ts & Cs Apply is the meeting ground of minds and insight sharing through the downloading of audio podcasts that are free and meant to be shared with your colleagues, competitors and working community – from the boardroom to the classroom.
Joining Tony and Craig on a regular basis will be industry thought-leaders, innovators and instigators – the sort of people that have no problem getting down and dirty into an industry conversation that serves as catalytic convertors for improvement and growth of the marketing space across Africa.
PRISA honours Mediclinic executive with leadership award
The 2013 PRISA Ivan O’Brien Leadership Award was awarded to Biren Valodia, Mediclinic’s chief marketing officer, at a special event held in Cape Town this month. This is the ninth year in which PRISA has honoured an industry professional for the way he/she leads a team, project or campaign that makes a positive difference to society.
The Award is named in tribute to the late Ivan O’Brien, a prominent Cape businessman and father of former PRISA president, Merle O’Brien – who was known for his wisdom, compassion for people, passion for life and sincerity to leave the world a better place because of the lives he touched.
“We congratulate Biren on this achievement. We are honoured and proud to have a leader of his caliber in our organisation, playing a leading role in South Africa’s healthcare sector. His continued efforts to improve the sector impacts on the quality of life of our society as a whole,” says Merle O’Brien.
Neo Makhele appointed to ACA
Ogilvy & Mather Johannesburg (O&M JHB) strategic planning director Neo Makhele has been appointed to the board of the Association for Communication and Advertising South Africa (ACASA).
Having played a leading role in marketing strategy at O&M JHB for eight years and been at the helm of the Planning department for over five years, she is well prepared for the responsibilities ahead.
Makhele says she enjoys observing and identifying the underlying cultures, ideas and behaviours that frame society. “I am an idealist, so I believe in the pursuit of greatness and am alert to the folly of pride.”
Maxus India awarded Agency of the Year at SMARTIES™ India 2013
Maxus India won the prestigious Agency of the Year in Mobile at the second edition of SMARTIES™ India at The Mobile Marketing Association (MMA) Forum India 2013. Outstanding campaigns across 21 were awarded recognising innovation, creativity and leadership in mobile marketing from across the country.
MMA is emerging as a powerful platform where all relevant players wish to connect and take the mobile marketing industry to the next level.
Winners came from across a broad range of industry segments in India, including FMCG, retail, automobile, ready-to-drink beverages, telecommunications, and quick-service restaurants, amongst others.
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