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Home News Media Mecca

Briefly… Eco Atlas Ethical Directory, a first for South Africa

by TMO Reporter
September 11, 2013
in Media Mecca
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Briefly… 60th Cannes Lions opens for entries
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Eco Atlas Ethical Directory is empowering South African consumers to make better choices for the environment. The directory provides consumers with eco-friendly options when choosing where to eat, stay and purchase products, to name a few.

“If you want to change the world, start with your wallet and change the places you visit and support. We so often underestimate our power as consumers, but we are in fact extremely powerful,” says Rhian Berning, Eco Atlas founder. 

Through a series of twenty clear eco icons called ECO CHOICES you will be able to see at a glance which places are recycling, serving sustainable fish or empowering their staff, enabling you to make informed decisions about which places, products and services to support. The unique search function will also enable you to source locally produced and earth-friendly products.

ECO ATLAS is the first of its kind in this country in that it provides consumers with both the socially and environmentally ethical achievements of places and services and highlights businesses that are making a difference. Any business can be listed as long as they meet at least one of the ECO CHOICE criteria, the website features accommodation, restaurants, outdoor activities and goods providers, to mention a few. Featured places include a write-up, photos, Google maps and the ability for you as visitors to review them. There are so many people and places creating positive change and walking the ethical talk and ECO ATLAS provides you with the map to find them.

Tags: Eco Atlasethical directoryRhian Berning

TMO Reporter

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