Following a two month long search for South Africa’s ‘good guy’, Bell’s Whisky has announced Nirmal as its overall grand winner of the ‘Bell’s Share a Million with a Good Guy’ promotion. Nirmal will split the R1 million prize money with his brother-in-law, Shunil, who nominated Nirmal as the ‘Bell’s Good Guy’ and put him in the running for the grand prize.
The nationwide radio and in-store promotion which launched on 20 August 2013 -invited consumers to nominate an individual who embodies the Bell’s pillars: Respect, Honesty, Selflessness, Perseverance, Generosity, Compassion and Responsibility. The competition mechanics required consumers to purchase a Bell’s and enter their unique number via USSD to stand a chance at winning the R1 million prize to share between themselves and a deserving man.
Nirmal, who was nominated for always going the extra mile for his community, comments: “I was taken aback when I heard that my brother-in-law held me in such high regard, so you can only imagine the excitement when I received the news that our story had won!” Shunil who nominated him adds, “Nominating my brother-in-law as a possible Good Guy was a no-brainer for me. I have always admired his humility, generosity and selflessness, so when I heard of what constituted as a Bell’s Man of Character, he was the obvious choice for me.”
