Media Moves… TheMediaOnline’s weekly round up. Soon to be launched online DIY portal easyDIY.co.za appoints two content managers. Ogilvy Cape Town gets some tailor-made suits. Kagiso strengthens management team. New of head sales and marketing of the VW passenger cars brand. New appointment brings new offering from Point. Stone Soup searches for PR account manager. UKZN looking for journalist intern. McCain appoints Joe Public’s fully integrated offering. marcusbrewster drives PR for Flora campaign. marcusbrewster drives PR for Flora campaign. ICC WT20 2014 appoints Havas Sports & Entertainment South Africa as official ‘sportainment’ agency. One-eyed Jack builds GWM’s street-cred via Seed Experiences. Butter Knife PR to manage communications for Cotton On Group. Adams & Adams partnership crucial for Design Indaba. Primedia Unlimited partners with the Maharishi Institute.
Who’s moved where
Soon to be launched online DIY portal easyDIY.co.za appoints two content managers
Julia Boltt and Janice Anderssen have been appointed as online content managers for easyDIY.co.za. Boltt is the primary online manager while Anderssen will be the online content manager for crafts and DIY.
Having been in the industry for 17 years, Boltt has been a senior editor at True Love and FAIRLADY magazines. Since becoming a freelance journalist three years ago, she has written for Women and Home; Living and Loving; Your Baby and Your Pregnancy and is now contributing to easyDIY.co.za. In 2010 she played an integral role in creating and launching the FAIRLADY Consumer Awards and taking the FAIRLADY Best of Beauty Awards online and into a new era.
“I am thrilled to be a part of this exciting new digital adventure. I firmly believe that great content is the cornerstone of success with readers, no matter where that content might be published. As someone who’s dedicated to finding and presenting really great, user-friendly, easy and accessible content for our readers, I look forward to our interactions on the site,” said Boltt
Anderssen hopes to inspire readers to discover how easy it is to DIY-with practical tips tricks and techniques. Owner of www.Home-Dzine.co.za and www.DIY-DIVAS.co.za , one of her greatest achievements includes the opportunity to be able to empower women with basic DIY skills. Anderssen has been in the industry since 2004.
“I truly believe that DIY has its place in every home, not just from a money-saving point of view, but also the satisfaction gained from tackling your own basic home repairs and making furniture and decor items for a home are hard to beat,” she says.
Ogilvy Cape Town gets some tailor-made suits
Ogilvy & Mather Cape Town (O&M CT) has aggressively recruited a number of top account management professionals as a key part of its strategy to continue building on the momentum that saw O&M CT being named the 2013 Adfocus Agency of the Year.
New MD Luca Gallarelli has employed four heavy-hitters as business directors on major accounts and says that “a serious investment has been made in highly qualified suits who can act as true partners for our clients”.
Andrew Watson, who is running the Castle Lite account, says he is “returning home”, having started his agency career at O&M CT before becoming the Client Service Director at 140 BBDO.
Charity Ndisengei has taken over the Carling Black Label account from Gallarelli and used to head up Strategy and Account Management for Ogilvy & Mather Africa and Saatchi & Saatchi’s Regional (Africa) Strategic Planning Unit.
Jason Slinger, former MD of Lowe & Partners SA and other entrepreneurial ventures, is now leading the newly awarded WeChat account and the Mondelez portfolio.
Vicki Hey had a stellar career at Lowe & Partners SA and King James and is responsible for the long-standing Volkswagen business which used to be in the hands of Greg Tebbutt, now promoted to run WPP’s Geometry Global activation business.
Kagiso strengthens management team
Kagiso New Media, the digital and new media division of Kagiso Media, has restructured its management team as part of its strategy to grow its business across Africa in the years to come. Under the new structure, former Kagiso digital divisional head Attila Bernariusz will take the role of general manager of operations, while Pierre Cassuto assumes the position of business development manager at Kagiso New Media.
The new organisational structure unites Kagiso’s owned digital assets and those it operates under licence from Microsoft under a single leadership team, creating synergies and efficiencies across the commercial, operational and editorial functions.
Digital properties owned by Kagiso Media include the Zalebs website and the digital presences of Kagiso Media radio stations East Coast Radio and Jacaranda FM. The group operates the South African, Kenyan and Nigerian MSN country portals as well as the South African Skype advertising platform on behalf of Microsoft.
“We have consolidated and strengthened our management team to position ourselves for the opportunities of a fast-growing and increasingly competitive South African digital publishing market. This new structure allows us to offer a more integrated service to our advertisers, increase efficiencies, and ultimately, deliver an even better product to our end-users,” says Marcus Stephens, general manager for publishing at Kagiso New Media.
New of head sales and marketing of the VW passenger cars brand
Volkswagen Group South Africa has appointed Carla Wentzel to the position of general manager: sales and marketing for the Volkswagen Passenger Cars Brand with immediate effect.
Wentzel has been working for Volkswagen for over 26 years. During this time she has held various roles ranging from market research manager, marketing manager, marketing planning manager, advertising manager and, most recently, general manager for marketing services. Wentzel has a Masters Degree in Commerce.
New appointment brings new offering from Point
Point, a technology driven marketing materials procurement management consultancy, has appointed Anthea Campbell as promotional goods manager. Campbell and her team are able to assist clients in the sourcing of all promotional items from clothing to specialist gifting and gadgets.
Campbell comes from a publishing, design and writing background having produced a number of specialist handbooks. She has also worked extensively in the sales arena and brings a wealth of experience to the new position.
Lerato Ncube has been appointed as Assistant Payroll Accountant within the Finance division at M-Net.
What’s out there
Stone Soup searches for PR account manager
Stone Soup is looking for an academically trained Public Relations account manager with no less than fice years experience in a similar position. You must have proven writing and social media skills plus a confident approach to dealing with clients and the media.
The position will suit someone who is organised, handles responsibility well and is able to work with minimal supervision.
Apply to email@example.com with a brief CV, written references plus examples of your writing.
Pleasant working conditions, a market related salary plus incentives awaits the right candidate
Applications close on the 12 February 2014
UKZN looking for journalist intern
The UKZN public relations manager will employ an intern journalist for the period 1 February-31 July 2014. The aim of the intern would be to cover all newsworthy events and follow up on leads within our College, which is spread across Howard College, Westville and the Medical campus.
The intern will be based in the DVC’s Offices on Howard College. Depending on the qualification/s of the individual, we will negotiate a salary.
Who’s won what
McCain appoints Joe Public’s fully integrated offering
As the year opens Joe Public Johannesburg has celebrated the arrival of its newest client, McCain Foods South Africa, adding to the groups FMCG stable. Having added digital services as well as public relations to the agency over the last six months, the group is delivering on its promise to provide a fully integrated offering to its clients.
“McCain is South Africa’s number one most loved frozen vegetable and chips brand and we feel very honoured with the appointment. We look forward to using our integrated offering to provide maximum leverage in assisting in the growth of the brand,” says Joe Public CEO, Gareth Leck.
The McCain account will be serviced as a through-the-line integrated account, with Ignite Joe Public looking after below-the-line and Engage Joe Public handling Public Relations. Joe Public will also be responsible for ATL and the media strategy, planning and buying for the brand.
marcusbrewster drives PR for Flora campaign
Flora margarine has appointed marcusbrewster for PR leverage on its 21-day cholesterol challenge. The managed communication services firm will handle media liaison, content generation and publicity duties for the large-scale activation, which has seen an entire Western Cape town taken over in an initiative designed to lower cholesterol.
In a bid to improve the heart wellness of a whole community, Flora will be educating and supporting the residents of Villiersdorp to lower their cholesterol and lead a healthier lifestyle. The aim is to inspire South Africans to see how simple it is to adopt heart healthy habits.
The Flora 21 day cholesterol challenge includes a three-week educational, nutritional and physical exercise programme that will support the town’s residents.
“We love partnering with clients on campaigns that have such quantifiable measure of success” comments Marcus Brewster. “The Villiersdorp activation speaks directly to the efficacy of Flora Pro-activ – at the end of three weeks, the brand will unambiguously show a difference in the lives of the Flora 21-Day Challenge participants. Ultimately, the campaign will have saved at least one person’s life and for that alone, should be eligible to win a Loerie”.
Shoprite hires dunnhumby for consumer science solutions
Shoprite, Africa’s largest supermarket retailer, has announced today that it has entered into a multi-year contract with dunnhumby, a leading international customer science company. Having been selected to apply its customer centricity solutions across Shoprite’s grocery business, dunnhumby will work closely with the retailer to more effectively segment and engage with customers of its more than 1000 grocery retail outlets across Africa. This will include using Shoprite’s own data to better understand customers and improve the in-store experience.
Whitey Basson, Shoprite’s CEO, says, “Working with dunnhumby represents an investment in our continued determination to be as relevant as possible to every customer– and to reap the long-term benefits for our business.” Basson continued: “The ability to understand complete spending patterns provides us with great opportunity to grow the lifetime value of our customers, by being more relevant and providing value to them.”
ICC WT20 2014 appoints Havas Sports & Entertainment South Africa as official ‘sportainment’ agency
Owing to their extensive experience in the field of sports and entertainment, Andrew Ross and his team at Havas Sports & Entertainment South Africa have been appointed as the official ‘Sportainment’ agency to manage the commercial partner and match day presentation requirements of the 2014 ICC World Twenty20 tournament, to take place in Bangaldesh in March this year. The agency competed against several other international agencies as well as local suppliers for the appointment.
“The ICC has consistently recognised the rising significance placed on the effective integration of various content streams combined with the need to create new ideas that resonate with audiences globally”, says managing director Ross.
Dubbed ‘Sportainment’, the combination of sports and entertainment features the seamless integration of a variety of content streams as the result of careful planning, coordination and expertise. These include key match information, public communications, sponsor rights deliverables, announcements, entertainment and commercial partner activation opportunities; which all blend into a layered environment surrounding the core game itself.
In addition, Ross and his team are pioneering a new real-time match-day running system designed to facilitate the seamless distribution of match-day content, in real-time, across multiple venues.
One-eyed Jack builds GWM’s street-cred via Seed Experiences
One-eyed Jack, the entertainment industry’s specialist communications agency, is off to a roaring start this year as their sponsorship team secures an annual vehicle partnership for Seed Experiences.
Great Wall Motors (GWM) is one of China’s biggest success stories and has carved a name for itself in South Africa with quality, affordable vehicles. Having partnered with Seed’s edgy, urban event Vodacom In the City last year, the brand recognised the value in building its cool-creds via music so has provided a fleet of vehicles to Seed’s directors as part of an annual sponsorship.
The Seed Experiences management team selected five vehicles ranging from top-of-the-range SUV’s to sturdy pick-ups and will put them to good use at their 2014 festivals. In return, GWM will get activation rights at WE ARE ONE Colour Festival, UB40’s SA tour, Sowing the Seeds, Rocking the Daisies, Jameson Vic Falls Carnival and two confidential international tours that the award winning agency has up its sleeve.
‘This is the perfect partnership for these two brands,’ comments One-eyed Jack’s sponsorship director Manuela de Deus.
Butter Knife PR to manage communications for Cotton On Group
The Cotton On Group PR account has been awarded to Cape Town based agency, Butter Knife PR. The agency has been appointed to manage the communications for the Cotton On Group, which include various brands under the portfolio, such as Cotton On Kids, Cotton On Body and Typo. In addition, Butter Knife PR have been assigned to provide strategic PR support for the renowned Australian retail giant’s new store launches across South Africa and to assist in educating local consumers on the various brands.
“Butter Knife PR showed clear insight and initiative when conceptualising a PR strategy to best leverage our South African brand plans, identifying proactive and reactive creative tactics for each of the Cotton On brands. We are very excited about the new partnership and look forward to having Butter Knife PR assist in growing the brands local positioning,” comments Jeff Clements marketing manager RSA.
Butter Knife PR was formed in March 2013 and has since secured clients such as Glenfiddich, Grant’s, Hendrick’s Gin, iFix, Nelson Glass and Mirrors, Women24.com and The Balvenie.
Who’s making moves
Adams & Adams partnership crucial for Design Indaba
“Own and protect your creativity.” That’s the message from leading SA law firm Adams & Adams, which is, for the third year in a row, the official legal advisor and associate sponsor to the annual Design Indaba.
The firm is the largest Intellectual Property (IP) practice in Africa and the Southern Hemisphere. It also provides general commercial services.
“Intellectual Property (IP) rights are an imperative for economic success and are an instigator for creative genius to communicate their work with society at large. They should be able to create their pioneering designs and inventions and enjoy the monetary benefits thereof,” says Mariette du Plessis, senior partner at Adams & Adams.
Ravi Naidoo, founder of Design Indaba says the Adams & Adams partnership “is a crucial one for Design Indaba. We host over 500 SMME’s in the design & creative sector as they market their produce to buyers from around the world – it’s clear that Adams & Adams help us create an environment where commerce can flourish, as they advise our community about patents, copyright and trademarks, which enables our designers to earn financial benefit from their creations.”
Primedia Unlimited partners with the Maharishi Institute
South Africa’s largest grouping of Out of Home companies, Primedia Unlimited, has announced a partnership with educational body The Maharishi Institute. The purpose of the partnership is to lend both financial support and intellectual expertise to the organisation.
“Primedia Unlimited’s key CSI and Enterprise Development driver over the next 12 months will be to engage with Maharishi students to establish a ‘Marketing Unlimited’ course to enrich the student’s business degree, which they study via distance education. We live and breathe the marketing and advertising industry, and we believe we can get them excited about the incredible possibilities in store for them and provide them invaluable real world skills”. Several of our management will be lecturing on their individual areas of expertise,” says CEO Ken Varejes.
“The partnership also means that Primedia Unlimited will invest time and resources to market the Maharishi Institute. In addition, we will also be providing internship opportunities for students as well as possibly employing a number of students into several of our businesses after they have graduated.
The Maharishi Institute and its founding organisation have been the pioneer of free tertiary education in South Africa, and to date the founding organisation has assisted over 10 000 unemployed youth in getting education, jobs, or building businesses.
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