Total luxury goods revenue in Africa is expected to reach around R15-billion by year’s end. South Africa is responsible for a fair chunk of that bling. Sub-Saharan Africa is also set to become a key battleground for the global luxury goods sector in the coming years.
But luxury goods face enormous market challenges: poverty is widespread; infrastructure is weak; retail markets are undeveloped; brand awareness is lacking; corruption is a problem as well as political instability; the deluge of counterfeit luxury products is a massive issue. How do customer-hungry luxury brands face these challenges and what lessons are there for the luxury brands marketing community?
On the 12 March 2014, at the Maslow Hotel in Sandton, Jeremy Maggs, in association with Jaguar / Land Rover, will host a breakfast panel discussion with expert representatives from some of SA’s leading luxury brands. They will examine why luxury brands are growing in Africa; why they are ostensibly recession proof; how they market themselves and what other brands can learn from them. Tickets are available at R495 excluding VAT.
For more information, visit www.thefuturegroup.co.za
