Media Moves… TheMediaOnline’s weekly round up. A BIG move… Duarte now a Young Global Leader. SABC announces key appointments. New MD for Lowe & Partners. Heart 104.9FM announces fresh new voices. Macfarlane Moleli back in eNews. MACHINE gathers momentum. Antoinette Abrahams promoted to national sales manager of Airport Ads. Joe Public engages the Hippo. Mugg & Bean to enjoy a bottomless cup of Joe. Comedy Central Partners With VWV for Kunene roast. human.kind drives Bakkielosslaankompetisie for Virseker. Office 365 and Windows Phone, better together. Gloo wins more industry recognition with online advertising award. PRISA expands throughout Southern Africa. Hansgrohe Africa joins forces with Absa Cape Epic for the third year
A BIG move… Duarte now a Young Global Leader
The World Economic Forum (WEF) has announced South African Dave Duarte as a Young Global Leader (YGL). Globally recognised as a top expert on social media in business, Duarte joins 215 leaders from around the world that will make up the class of 2014, including South African actress Charlize Theron.
Annually, thousands of candidates go through a qualified nomination process and are assessed according to rigorous selection criteria. Only the best are selected to form a community of the world’s next generation leaders.
“Young Global Leaders are not just exceptional people in their own right: they are leaders that already have a track record in improving the state of the world. We welcome the Class of 2014 into our community and look forward to collectively engaging them to deliver change of genuine global significance,” says David Aikman, Managing Director and Head of the New Champions at the World Economic Forum.
As an entrepreneur and educator, Duarte has travelled the world providing insights and strategic advice, his passion being digital leadership. “I am honoured to have the opportunity join this diverse and dedicated group of leaders and committed to affect real global change,” Duarte said.
Who’s moved where
SABC announces key appointments
The South African Broadcasting Corporation (SABC) has announced the appointments of the heads of television channels SABC 1, 2 and 3. Effective from the 1April 2014, Maijang Mpherwane, Gerhard Pretorius and Aisha Mohamed will head up SABC 1, 2 and 3 respectively.
“As SABC management we have confidence that these individuals will work well with their teams to continue to keep SABC TV the number one television network in South Africa,” says Verona Duwarkah, group executive for television.
The SABC’s Technology division also recently made key appointments and these are: Lorraine Sefolo: general manager: IT; Dennis Herold general manager: Broadcast Facilities; Monde Mbanga: general ganager: Distribution; Lesetja Lekgotho: general manager: Henley TV Facilities; Kuben Padayachee: manager Governance, Risk and Compliance
New MD for Lowe & Partners
Hot on the heels of Bruce Anderson’s appointment as new executive creative director of Lowe & Partners SA, comes the news of Katinka Pretorius joining the agency as MD. Hailing from esteemed agencies such as TBWA, Ogilvy & Mather and C Saatchi Abel, Pretorius joins her creative partner Anderson to facilitate an environment at Lowe Jozi that stimulates great innovative work.
“I wanted her because of her leadership skills and her competence; she’s been in the industry long enough to fully appreciate the challenges and the opportunities; she’s analytical and systematic and extremely professional,” says Adelle Wapnick, CEO of Lowe & Partners SA.
Pretorius says the most important aspect of any job in the advertising industry is the chemistry between the client and the agency.
Changing of the guard at Gagasi FM
Gagasi FM has announced that its managing director Chris Meyiwa has decided to step down, and that Vukile Zondi, currently programming manager, will be appointed as his successor.
Meyiwa was appointed as the MD of Gagasi FM in 2010 on a three year contract and played an instrumental role in developing Gagasi FM as one of the leading entertainment brands in KwaZulu-Natal (KZN). Now, four years later, Meyiwa has announced that he will be embracing a different challenge and will be leaving Gagasi FM at the end of June 2014.
Meyiwa has worked tirelessly to develop the talent pool within Gagasi FM and will be handing over the reins at the station to Zondi who was recruited by Meyiwa in 2011. In order to ensure a smooth transition, the two will jointly manage the station from 1 April 2014 until 30 June 2014. Zondi will assume responsibility for the day to day operations of Gagasi FM and Meyiwa will provide strategic support and guidance.
Heart 104.9FM announces fresh new voices
Cape Town’s trusted entertainment brand delivering an authentic, has announced new voices will be joining the station.
“Radio has become a 360 entertainment experience; we value our loyal listeners and will always provide them with a superior seven day experience. We constantly assess our offering and make sure we have the best talent to present our brand.
“In doing so, we are proud to welcome Kim Cloete (Kimmistry, our lifestyle morning show) and Tyrone Paulsen (The Heart Beat on weekends) to the Heart family,” says Gary Petersen, Heart 104.9FM managing director.
MACHINE gathers momentum
MACHINE has appointed new staff members to ramp up its Joburg presence and boost its creative credentials. Latest appointments include that of Wimpie Le Roux as managing director for the Johannesburg business, as well as Brendan Hoffmann and Kenneth van Reenen, as a creative group head team.
Le Roux joins the team from DraftFCB, where he has worked for the past 15 years.
“Over the past two years, MACHINE has managed to convert a large number of potential clients into successful business partnerships. The agency has some equally ambitious goals for 2014 and I believe that my 15 years of experience across a wide variety of clients will help achieve those goals,” he says.
Macfarlane Moleli back in eNews
Well-known and experienced radio and television anchor/journalist Macfarlane Moleli has rejoined the eNews Prime Time as an anchor.
He will alternate anchoring eNews Prime Time at 7pm with Pat Pillai. “We are delighted to have someone of Macfarlane’s caliber back on our team” says head of Terrestrial News Services, Phathiswa Magopeni.
Moleli currently presents morning radio news on Kaya FM and has in the past been an anchor for eNCA’s 24 hour news service on DStv (Channel 403).
Antoinette Abrahams promoted to national sales manager of Airport Ads
Out of home media doyenne Antoinette Abrahams was recently promoted to the position of national sales manager of Airport Ads, a division of Provantage.
“We are delighted to have a person of Antoinette’s calibre in such a key position. She is a rare talent who has played a critical role in getting Airport Ads sales off the ground. She continues to bring abundant energy and enthusiasm to the division,” says Mzukisi Deliwe, GM of Airport Ads.
New peeps at Moving Tactics in Cape Town
Digital signage company Moving Tactics has welcomed Lynn Jamey and Stacey Stanfield to their well-established Cape Town team.
Jamey, originally from the UK, has been living in Cape Town for the past 10 years and has been appointed as Moving Tactics’ Cape Town-based content administrator. She is responsible for creating, managing and flighting content for clients
Stanfield has also been appointed at the Cape Town office as assistant bookkeeper. Her previous work experience has been as a financial administrator and she will now assist the accounts department in their daily operations.
Steve Matthewson has been made group managing editor of BDFM at Times Media Group.
Johanna McDowell is now chief executive officer at Mazole Holdings.
Melody Ndlovu has been appointed as a promo scheduler for the M-Net Africa division at M-Net.
Who’s won what
Joe Public engages the Hippo
Engage Joe Public, the PR division of the Joe Public Group has signed Hippo Comparative Services (Pty) Ltd which owns hippo.co.za, SA’s leading comparison website. “The hippo.co.za brand has been fun and much loved, but now we need to drive home its usefulness to the consumer, especially in this tough economy,” says Keri-Ann Stanton, managing partner of Engage Joe Public.
“We issued a tough brief and are confident in the thinking, creativity and partnership commitment that we saw in the Engage team,” added Carl Louw, executive head of marketing for hippo.co.za. The ATL agency is MetropolitanRepublic.
Mugg & Bean to enjoy a bottomless cup of Joe
No one can say “bottomless coffee” without thinking of one of the country’s most loved brands, Mugg & Bean. A home away from home that South Africans have come to love for their famous coffee, freshly baked giant muffins and generous heart. The recent appointment of Joe Public as their advertising partner is the reason you will find Joe Publicans walking around on a caffeine buzz.
“Mugg & Bean has become a favourite meeting place where people gather to experience the true spirit of generosity. Partnering with the brand is an honour for us and we look forward to growing with them,” says Joe Public CEO Gareth Leck.
“We’ve always wanted to give our customers more and more. We bring generosity to life in everything we offer – from our hearty dishes to our homely atmosphere – which makes everyone feel welcome. Working with Joe Public has brought an exciting new perspective to our business and we look forward to many new ventures with the team,” says Nicole Louw, marketing manager of Mugg & Bean.
Comedy Central Partners With VWV for Kunene roast
Comedy channel Comedy Central (DStv Channel 122) has appointed experiential activations agency, VWV to work on this year’s stand-out comedy event, The Comedy Central Roast of Kenny Kunene Fired up by Nando’s.
An annual fixture on the comedy calendar, this year’s production of the Roast will be staged at the Lyric Theatre, Gold Reef City, on 3 April 2014.
Working hand in hand with Comedy Central creative, marketing, digital and PR teams, VWV has been appointed to deliver key parts of the Roast from scripting to staging and editing of the Roast TV show to booking talent, activation of surround events, and the creation of digital promotions and web content.
Hilarious stand-up comic, TV presenter, author and “comedy hero for our times” Jimmy Carr, is the official “Roastmaster”, who together with a panel of “Roastees” will roast “Sushi King” Kenny Kunene. Carr follows in the footsteps of Trevor Noah, who presided over the inaugural African Roast, “The Comedy Central Roast of Steve Hofmeyr”, in 2012.
human.kind drives Bakkielosslaankompetisie forVirseker
Niche short-term insurance brand Virseker has briefed Human.kind advertising agency to conceptualise and execute a campaign that puts the Afrikaans taal centre stage, while generating leads through a call to action.
Having worked on the brand for three years, the agency is well familiar with the mechanics that work best for the Afrikaans market that Virseker appeals to. Using this insight, coupled with an understanding of the effectiveness of rewarding consumers for supporting a brand, the agency developed an ATL campaign using a Nissan NP300 Hardbody valued at R335 000 to get the attention of the market.
A print and radio campaign is being rolled out to support the TV adverts. Competition details are also hosted on the www.virseker.co.za site.
Office 365 and Windows Phone, better together
Creacha, a full-service creative design and advertising agency, has selected a pocket-sized Z-CARD in which to generate awareness amongst Microsoft consumers about Office 365 and Windows Phone.
With Office 365 and Windows Phone customers can create and edit Word, Excel, PowerPoint and OneNote documents from anywhere. The content of the card also provides customers with an Office 365 comparison chart of features for Windows Phone 8, iOS 6, Android 4.0 and BlackBerry OS 7 and provides further information about Outlook email and calendar, Lync and SharePoint.
Gloo wins more industry recognition with online advertising award
Sizmek Africa has selected Gloo‘s ‘Biplane’ campaign for RMB Private Bank as the winner of its latest award for the best rich media advertising. This marks the second time that Gloo has been awarded this trophy.
Sizmek Africa (formerly known as MediaMind) is the local representative of the powerful global independent ad management and distribution platform, Sizmek.
Who’s making moves
PRISA expands throughout Southern Africa
The Public Relations Institute of Southern Africa (PRISA) is expanding rapidly, enhancing professionalism in the public relations and communication industry throughout Southern Africa. Building on a well-established 55-year history in the industry, PRISA recently expanded into the KwaZulu-Natal Midlands, Limpopo and Botswana.
In November 2013, regional chairperson Dr J.R Tungay, who was a co-founder of PRISA in Natal 53 years ago, called a meeting for those interested in public relations in the KwaZulu-Natal Midlands, including current PRISA members operating in the Midlands, namely Brenda Eckstein of BE International, Dee Viney of Real Communications and Robert Hicken of Puzzle Consulting, as well as local public relations officers who are not, as yet, members of PRISA. The meeting resulted in the establishment of the Midlands and Mountains PR Network, with 16 members.
Also in November, Limpopo public relations and communication management professionals gathered at Fusion Boutique in Polokwane for the relaunch of PRISA in the region, under the theme “Reclaiming our profession and remaining relevant in society”. The gathering attracted current members, prospective members, members of the business community and the media. PRISA President-elect, Mr Lungile Lose, APR, congratulated Limpopo on its effort to resuscitate an active professional body in the province.
The region will also contribute towards skills development through strategic partnerships with the Universities of Limpopo, Venda and South Africa and the establishment of a regional student chapter supported through mentoring programmes.
November also saw PRISA executive dAirector, Adele Paulsen, attending a ‘Meet and Greet Session’ with the public relations, communications and marketing communications practitioners from various sectors in Botswana.
Mosaic helps Habari map the Rainbow Nation
Habari Media has announced its partnership with P:Cubed, a specialist analytically-driven marketing services provider, to incorporate a new consumer classification system called Mosaic SA into Habari’s mobile and mailer database.
This partnership sees the unification of two leaders in their respective fields – Habari Media as a dynamic and award-winning multimedia sales house in Africa, and Mosaic, the most advanced and in-depth consumer segmentation tool available in South Africa.
“The traditional LSM model has served us well over the years, but the reality is that a population as diverse as South Africa cannot be classified into ten groups. It’s too simplistic, and it fails to capture many of the lifestyle nuances that have increasingly begun to define certain sectors of society,” says Habari Media MD Wayne Bischoff.
In a nutshell, Mosaic SA is a neighbourhood consumer lifestyle segmentation system that provides a 360-degree view of consumer lifestyles by classifying the whole of South Africa into 48 unique segments and 12 overarching groups. It is created from over 140 different data variables, using 13 million South African households, the National Census database across 80 000 enumerated areas, combined with predictive insights, property characteristics and summarised credit data.
Hansgrohe Africa joins forces with Absa Cape Epic for the third year
Annually, Hansgrohe Africa joins forces with the Absa Cape Epic as the official shower accessories sponsor. Currently in its third year running, all the riders and crew members who partake in the exhilarating eight day event have the pleasure of using the shower trucks at the end of a long day. The Hansgrohe shower trucks are equipped with EcoSmart overhead showers to ensure a 75% water saving.
“The Absa Cape Epic is the most amazing mountain bike race in the world and we are thrilled to be a part of the action again. One of our main objectives other than providing the riders with a shower at the end of each stage – was to illustrate how using the EcoSmart overhead showers could save water on a big scale event without jeopardising the quality of the showers, but still heightening the experience,” says Anthony Mederer, managing director of Hansgrohe South Africa.
Hansgrohe South Africa is also a proud sponsor of four rider teams at the Absa Cape Epic made up of Amanda Brookes, Robert Vogel, Dennis Mack, Dudley Turner, Desmond Smith, Leon Tobias, Dan Forsyth and Duane Searle.
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