Media Moves… TheMediaOnline’s weekly round up. Nonhle Thema joins Club 808 on e.tv. Enver Groenewald new CEO of Interbrand Sampson deVilliers Group. MobiMedia grows to meet Africa’s demands. Creative partner for 7 Different Kinds of Smoke. Mzukisi (Mzi) Deliwe appointed director to PMG Board. The Heart Beat with Tyrone Paulsen at Heart 104.9. Global recognition for local PR agency. Irvine Bartlett secures Cape Town Central City Improvement District account. Association of Southern African Travel Agents appoints communications agency. NAB and Owlhurst celebrate 10 year partnership. PCFormat magazine discontinued – an end of an era. Atmosphere Communications awarded Odgers Berndtson SA account. Provantage unveils its rebranding. Habari Media Content Marketing changes to Narrative. Digital Crunch celebrates one year of networking. Business Positioning Systems (BPS) launches Vicinity Mobile Ad Network.
Who’s moved where
Nonhle Thema joins Club 808 on e.tv
Nonhle Thema has joined Mo Flava as the new co-host of music show Club 808. The show also moves to eKasi+ channel on OpenView HD on Friday, 11 April at 8:30PM.
Thema is no stranger to TV presenting. Fans will remember her from e.tv’s Reality Check, where she featured alongside two media socialites, Babalwa Mneno and Khanyi Mbau.
“The channel is glad to welcome the sensational Nonhle Thema to the e-family. She brings with her a world of experience in the music and entertainment scene. We believe that the two anchors will complement each other well in taking the show forward”, said the show’s executive producer, Nicholas Maphopha.
Enver Groenewald new CEO of Interbrand Sampson deVilliers Group
Interbrand Sampson deVilliers Group has announced the appointment of Enver Groenewald as CEO for Southern Africa. This role will see him assuming responsibility for the Interbrand business across a number of country markets in the Southern African region. The appointment precedes the conclusion of an equity transaction between Interbrand and Brandsphere Holdings of which Groenewald is Chairman and a major shareholder.
Prior to joining Interbrand, Groenewald held various executive-level positions including that of GM at Avusa (now TMG), CEO at Avusa subsidiary, Ochre Media, as well as business director at Ogilvy, and head of corporate brand at Sanlam where he led the repositioning of the group’s brand.
‘Enver’s track record of business and brand leadership in a number of blue-chip South African companies and his experience in strategic consulting across a broad range of both private and public market sectors makes him our ideal partner as we continue to build on our 40 year history of creating and managing brand value on the African continent,’ said Jeremy Sampson, Chairman of Interbrand.
MobiMedia grows to meet Africa’s demands
As the African continent moves towards a more mobile lifestyle, so too are advertisers and marketers realising the importance of reaching their target markets in the mobile space. MobiMedia, a mobile marketing agency that implements and manages strategic integrated mobile marketing campaigns for corporate clients and brands, is meeting this need by growing their team.
Craig Newton has come on board as new lead mobile developer. An expert in mobile development – from USSD platforms, through WAP portals, mobisites and mobile apps of every description, to content management systems and data delivery platforms – Newton is known in the industry for his skill in high quality rapid application development (RAD). A professional Senior Java Developer with over 11 years of experience in various technologies, Newton specialises in Java, Algorithms and Data Structures and Database Design to name a few.
“Newton is an asset to our team and we look forward to working together to continue to grow our skills offering and deliver the most advanced services to our clients in SA and throughout Africa,” says Desere’ Orrill, Group CMO of the Ole! Media Group and Managing Director of MobiMedia.
Creative partner for 7 Different Kinds of Smoke
James Cloete has joined 7 Different Kinds of Smoke as Creative Partner. The move sees Cloete end a highly successful big agency career to join a smaller (for now!) shop and grow the business with its founding partners.
After graduating from VEGA Cloete worked at Sonnenburg Murphy Leo Burnett, Network BBDO, Metropolitan Republic and the Jupiter Drawing Room, before joining DraftFCB as executive creative director in 2009.
7 Different Kinds of Smoke’s founding creative partner, Neil Clarence, says Cloete is a “unique talent” and “one we’ve watched for a number of years. It’s a coup for us to bring him aboard and with James at the helm we hope to bring across more top creative talent to join an already world class team.”
Mzukisi (Mzi) Deliwe appointed director to PMG Board
Mzukisi (Mzi) Deliwe, previously GM of Airport Ads, has been appointed as a director to the Provantage Media Group Board, further strengthening the company’s leadership team.
Deliwe is a notable figure in the out of home arena with many years experience in the airport environment in particular. His accolades include the acclaimed ACSA Feather Award for Best Advertising Service Provider in 2012 at King Shaka International Airport and in 2013 for best Advertising Service Provider in OR Tambo International and Cape Town International Airports.
Jacques du Preez, managing director PMG, says Deliwe has made a “significant contribution to the business since he joined in May 2012 and we are very pleased that he has accepted the appointment to the executive committee and our board of directors. We believe that he will add tremendous value in assisting the company to achieve its strategic objectives as well as further enhance our leadership team.”
The Heart Beat with Tyrone Paulsen at Heart 104.9
Tyrone Paulsen is a born and bred Capetonian and describes himself as a radio guy, DJ, voice over artist, gatsby connoisseur and proud dad. His love for radio started from a young age, hosting imaginary radio shows from a cardboard box on the streets of Mitchells Plain, annoying his family and neighbours.
Paulsen started his career in 1998 and spent time on various radio stations building his brand to become an established voice on radio, sort after Emcee and club DJ, playing at some of the city’s biggest nightclubs, live festivals, and concerts abroad. He is really excited to be back home at Heart 104.9FM.
Who’s won what
Global recognition for local PR agency
A Cape Town based PR agency has received global recognition for its acquisition of a record number of new clients. HWB Communications, the only African member of the Public Relations Global Network (PRGN), signed up five new clients last year and continued this success into 2014 by welcoming a further eight clients.
When compared to their partners globally, the PRGN said “The United States, the United Kingdom and Germany continue to be the most active markets, but it is important to point out that South Africa is a major achiever in terms of new client wins”.
The PRGN – a grouping of nearly 50 agencies in every major world market from China to the USA, UAE and Australia – conducted its quarterly survey amongst members.
The sectors in which HWB’s new clients operate, range from entertainment, environment and business management to technology, property, an NPO and, believe it or not, another PR agency. Most of HWB’s new clients require awareness and brand building campaigns be implemented to increase sales. Others require the implementation of HWB’s expert reputational risk management.
Evelyn John Holtzhausen, CEO of HWB Communications said, ‘We will always be an agency that is results focused and that aims to deliver maximum return on investment for our clients. We believe that referrals are the best form of attracting new business, and referrals s only come with results, so we must be doing something right.”
Irvine Bartlett secures Cape Town Central City Improvement District account
Irvine Bartlett has secured the public relations account of the Cape Town Central City Improvement District (CCID). The CCID is a public/private partnership established in November 2000 to provide complementary, top-up services within a specific geographical area, in addition to those performed by its partners in the CBD, namely the City of Cape Town and SAPS. These services range across safety & security and urban management to social development and communications.
A primary objective for the CCID is to promote the Central City as a leading business destination, in order to both maintain existing and encourage dynamic new investment into the area.
Tasso Evangelinos, the CCID’s Chief Operating Officer says, “The ideals and business principles of both organisations are what make Irvine Bartlett the best fit for the CCID’s PR requirements. It feels natural to be working with them.”
Rachel Irvine, managing director of Irvine Bartlett, says, “We’re delighted to have secured this account, because it provides an opportunity to work with an organisation that strives for a Central City that is safe, clean, caring, open for business and a centre for all.”
Atmosphere Communications awarded Odgers Berndtson SA account
Award winning agency, Atmosphere Communications has been appointed to handle strategy and media relations for leading executive search firm, Odgers Berndtson South Africa.
Jamie Robertson, CEO of Odgers Berndtson SA says, “We were looking for an agency that can provide strategic input as well as build on our media profile andAtmosphere is a great fit for us.”
Nicola Nel, managing director of Atmosphere, says, “Atmosphere has built a solid reputation for offering strategic advice, creating partnerships and attaching measurable deliverables for our clients. We will be keeping the media up-to-date on the latest trends and insights in securing talent on an executive level in Africa.”
Association of Southern African Travel Agents appoints communications agency
The Association of Southern African Travel Agents (Asata) has appointed Lloyd Orr Communications, a well-known local agency that specialises in tourism and lifestyle clients, to handle the PR and communications for the Association, alongside their affiliate partner, Big Ambitions, a Cape Town based Travel Industry Consultancy business specialising in recruitment, sales training, online marketing and content development.
Asata was formed in 1956 by its founders who wanted to create a representative forum in the industry to promote professional service with security for both members and their clients.
“We are delighted to have been appointed to assist ASATA with the role out of their communications strategy” said Wendie White, managing director of Lloyd Orr. “Both the consumer and travel trade professionals need and rely on this “voice” that the Association offers. There are so many key messages that the Association want to promote, to assist all involved in travel, and we are excited to be a part of this journey.”
Who’s making moves
NAB and Owlhurst celebrate 10 year partnership
This year marks a 10 year partnership between Owlhurst Communications and its client, the Newspaper Advertising Bureau (NAB). “In hindsight it was truly an inspirational decision to appoint Owlhurst as our corporate communications agency, 10 years ago. NAB has always positioned ourselves as being thought leaders on all things ‘marketing’, and as such have been particularly critical in not only evaluating how much `bang` for our PR buck we were getting, but more importantly, how effective the service has been in promoting our company,” says Gill Randall, joint MD of NAB.
“Chirene and her team have a great understanding of our business and have consistently over-delivered on all our expectations.”
John Bowles, Joint MD adds, “When we were introduced to the Owlhurst corporate communication team in the early 2000’s we didn’t know what to expect. There was reluctance from management to spend money on such an extravagance but it wasn’t long before we saw our return on investment.”
“What’s made these past 10 years especially enjoyable is that Gill, John and the NAB team are just brilliant people to work with,” says Chirene Campbell, MD of Owlhurst. “They also support and understand the importance that effective communication plays in their business and make it a priority, which is why the process works.”
Habari Media Content Marketing changes to Narrative
Specialist content marketer Habari Media Content Marketing has changed its name to Narrative. It remains an independent media company with offices in Cape Town and Johannesburg, led by CEO Neal Farrell and content director Robyn Daly. In its first year of being, the company landed sought after Sanlam Reality and Chrysler/Jeep contracts while delivering on a number of projects for other clients.
“Story telling is at the heart of content marketing. So the name Narrative encapsulates the essence of what we do for our clients,” says Daly. “We tell stories on behalf of brands that inform and inspire their customers and ultimately, through consistency, change their perceptions and behavior in the brand’s favour.”
The new name comes with fresh branding in gregarious orange and black, a new website www.narrativemedia.co.za and a monthly blog in which Narrative practices what it preaches: telling stories that help marketers and brand owners understand more about content marketing and how to use it to benefit their businesses.
PCFormat magazine discontinued – an end of an era
It is with sadness as well as an excited eye on the future that Panorama Publications announced that PCFormat magazine will no longer be published. The May 2014 issue will be the last printed version.
“It is always sad to say goodbye to a brand. PCF has been around for 17 years – 206 issues. It has left its mark on the hardware and gaming enthusiasts and has become a collector’s item for most of its readers, but its season has come to an end,” the company said in a statement.
It said part of its overall plan is to “remain competitive in a challenging industry and for that we have implemented changes to diversify over the past three years, like many other media businesses. We deployed new media platforms for our readers in the online and digital space. We certainly don’t think print is dead and will be forging new products in the ink-on-paper business by launching new titles in the future. We always agreed to be prepared to cut non-profitable brands to make space for new business”.
A printed version of the magazine is no longer feasible because of the target market’s preference for digital information. The original PCF UK has had a number of licensed products around the globe over many years. All but two PCF printed versions remain – the original UK version and one other. All trends and developments clearly show that specific markets are moving away from paper in totality or certainly show a significant preference for digital and online offerings.
Provantage unveils its rebranding
Out of home company Provantage has just unveiled its new corporate structure and brand identity and will now be known as Provantage Media Group (PMG). The rebranding was driven by a new vision and expansion strategy that will deliver focus, innovation and specialisation in selected sectors within the southern African media landscape.
Over the course of 11 years, the company has undergone aggressive expansion, transforming the media landscape with innovative media platforms such as airport.tv, a fully-fledged digital television channel broadcasting in all nine ACSA airports, as well as TRANSIT.TV, which broadcasts across taxi ranks, train stations and in commuter taxis. Other offerings, including new commuter shelters, IRT advertising as well as a more focused activations business – ProActive – have also been launched.
With regards to the design of the new logo, Provantage Media Group managing director Jacques du Preez says, “We have a company culture that celebrates innovation and thinks global and we needed our brand to fully reflect this.”
Business Positioning Systems (BPS) launches Vicinity Mobile Ad Network
Business Positioning Systems (BPS), co-founded by Neil Clarence and Daryl Van Arkel have announced the launch of Vicinity, a mobile advertising network that offers true proximity targeting to advertisers.
Unlike existing mobile ad servers, the technology behind Vicinity allows the app or mobi site to pick up exactly where its users are, so that the ads themselves can be location relevant. The network can target users further based on search term, handset type, IMEI number, time of day or day of the week.
BPS co-founder Neil Clarence believes this is exciting news for both advertisers and publishers. Says Clarence, “Vicinity’s technology turns any mobile property into an advertising platform that through location and context delivers user engagement. We have learned from 5 years leading the local location based media industry that true location and contextual advertising greatly increases results. BPS is proud to bring a best of breed location solution to the local market.”
Digital Crunch celebrates one year of networking
Digital Crunch has celebrated it’s one year of networking. The monthly event hosts a group of over 35 business leaders, entrepreneurs, up and coming digital and social media people in the industry, leaders in brands and people interested in the digital space that are in other industries.
Founded by Ryan Sauer, director of SOC and Cherylann Smith, director at WeCollaborate, who came together to create a networking event, with a twist. The format is in unique, inviting ‘Crunchers’ to bring an article they have found interested, and they have five minutes to share with their table of people. Lightening learning at it’s best, this is a platform for everyone wanting to learn as well as network.
Living in an ever-changing world where digital drives conversations and connections, Digital Crunch offers everyone a unique opportunity to actively learn, debate and share their view of the role of Digital. Of course, you get to know people and leave the event somewhat smarter too.
Mercedes-Benz is a Global Sponsor of the 2014 Masters Tournament
From April 10 – 13 in Augusta, Georgia, the world’s best golfers will compete for the legendary Green Jacket in what is the most prestigious major tournament of the year. In 2014 Mercedes-Benz is one of the three global sponsors of the Masters Tournament for the first time. From 2008 until 2013 the premium automotive brand was already an International Partner of the Tournament.
“Augusta National Golf Club and the Masters perfectly embody our corporate philosophy of “The best or nothing”. As a long-standing partner we are very proud to intensify our cooperation and to be a Global Sponsor of this unique and exciting Tournament”, says Dr. Jens Thiemer, vice president marketing communications at Mercedes-Benz Cars.
Players and selected guests will once again be offered an exclusive service with Mercedes-Benz vehicles. You can also find interesting information, pictures and video content about the Mercedes-Benz brand ambassadors at the Masters on www.facebook.com/MercedesBenzGolf.
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