MTN has emerged the winner in a case brought against it to the Advertising Standards Authority (ASA) by Cell C. The ASA dismissed the complaint by Cell C that MTN’s Mobile Money Reseller Project was “misleading and dishonest”.
But the ASA found that MTN clearly outlined how prospective airtime resellers would earn income.
“Throughout our twenty year history, MTN has continuously strived to be a positive agent of change, using innovative solutions. We are satisfied that this judgement will enable us to fully direct our energies to focusing on what we do best – using our technology to make a positive difference to the communities in which we operate,” said Brian Gouldie, adding that the ruling “vindicated” the MTN campaign.
