The EMS Affluent Survey in Africa, from Ipsos, has confirmed Forbes Africa as the number one monthly print magazine in Africa, reaching a larger audience than all its direct competitors. Forbes Africa reaches 153 000 of the 3.4 million qualifying adults, aged between 25 and 64, across seven markets and that comprise the EMS African affluent.
“This is only the beginning. With another two fast growing print titles and a number of multi-platform business media offerings within our stable, we are seeing an increase in appetite for actionable and credible business content from Sub-Saharan Africa,” says Sid Wahi, director of ABN Publishing, the entity that owns the Forbes franchise in Africa.
“This is great news. Our talented young team of African journalists work hard to bring solid and serious journalism to the people who want to know about entrepreneurs. This survey shows we are getting through to those for whom business is life,” says Chris Bishop, managing editor.
The magazine has won top spot over established titles – such as National Geographic, Bloomberg Markets, Harvard Business Review and the New African – in less than three years of publication. The magazine was launched across the continent in October 2011, followed by Forbes Women Africa and Forbes Life Africa exactly two years later.
