Community radio station MFM, in conjunction with Stellenbosch University Telematic Services and Eduloan, have accepted 50 young adults between 16 and 18 who will receive radio and other media platform training in December.
This is part of the station’s annual training programme in which it accepts two groups of applicants who are put through an intense three-month training programme to school them in every aspect of radio. MFM provides a platform for aspiring radio presenters to get a “foot up” in a highly competitive and closed off market.
The end goal is to equip them with invaluable skills, giving them an advantage in pursuing a career in radio. The training sessions include educating learners in all areas of on-air presenting, producing, news reading, marketing, social media, sales, finances and on-and-off air television training.
“This campaign was born out of a passion to educate and for us to get more involved with our community. We are very proud of this initiative and hope that it will uplift and inspire our youth,” says MFM’s station manager, Charita van der Berg.
“The Media Connection is extremely proud to be associated with a station like MFM which pours its heart into upskilling the community radio sector,” says Judy Milne, CEO of The Media Connection – a community radio advertising specialist – that secures advertising on behalf of MFM.
