The South African media landscape is forever evolving, no better platform to depict these changes than community radio. The dynamic growth of the sector is as a result of a number of station... Read more
Brands need to step away from their strategy and listen to what their consumers want, which should be based on psychographics, not demographics. Read more
A recent Media Connection-hosted event was the perfect opportunity to showcase the brand’s new partnership with online radio station Massiv Metro. Read more
Community media is a tough gig. Recently I looked at the fortunes of our commercial and PBS radio stations, which according to Ad Dynamix (March 16 – Feb 17), accounted for 98.3% of the R7.4... Read more
It has taken a year to structure a deal that sees ownership of community radio specialists Abundant Media, better known as The Media Connection, transferred into the hands of a staff trust a... Read more
A number of community radio stations recently complained that RAMs results released by Broadcast Research Council were illegitimate and inaccurate. But The Media Connection, South Africa’s n... Read more
