As a continuation of the Newspaper Advertising Bureau digital roadshow, the NAB Durban team, together with Habari Media, has introduced its clients and partners to an array of new digital offerings for marketers.
The extended retail advertising solutions include Store Locator and Local Pages technology solutions. A Localised Video platform for advertisers has also been launched, which converts online traffic into in-store traffic. Other services include a partnership between NAB’s digital catalogue aggregator Dealfinder and Gumtree, as well as third party offerings Free Fi and advertising on BBM.
“Events such as these are a great way to network, brainstorm, showcase our new offerings and highlight that we offer cross channel solutions across media platforms,” says NAB Durban’s key accounts manager, Kirsty Hayman.
With exclusive partners in the US, Where2GetIt, the Store Locator and Local Pages solution offers hyper local websites for retailers by branch; accurate geocoding (the process of converting street addresses or other locations to GPS coordinates); driving directions; is customisable for mobile, tablet and social networks and shows consumers the closest stores to them.
NAB’s Dealfinder and Gumtree offering increases the online advertising opportunities available to brands, enabling advertisers to obtain a much larger audience. With a combined, duplicated audience of 7.95 million unique browsers across NAB’s Local News Network, Dealfinder and Gumtree, prime ad unit spaces are available across these platforms.
“We had a really good turn out on the day from clients, media and digital agencies,” says Hayman. “The response so far has been extremely positive and we’re excited to grow each of these offerings exponentially this year.”
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