Following the recent release of the Audit Bureau of Circulation (ABC) report for the first quarter of 2015, the Associated Media Publishing (AMP) results across both print and digital showed tremendous growth. With a 291% digital growth in unique users across all AMP titles since April 2014, AMP is changing the way titles engage with their readers.
“Our readers remain loyal, with their level of engagement via digital and social media platforms increasing significantly each month. Understanding our audience and implementing a focused digital strategy early on has helped us retain our circulation figures and develop our position on digital platforms,” commented Julia Raphaely, CEO of Associated Media Publishing.
Noteworthy results in the AMP digital environment include a 58% increase in Facebook followers, to over 380 000, and an 89% increase in Twitter followers resulting in a reach of over 230 000 followers. These results were measured from April 2014 until the end of April 2015.
Raphaely pointed out that one of the important benefits of social media interaction is that it shows how readers are engaging with titles. This has allowed AMP to become more innovative in the creation of its content, boosting loyalty levels and engagement with followers.
– Cosmopolitan remains a strong performer with circulation increasing by 2% QoQ, with 710% growth in unique users online indicating that the Cosmopolitan reader is highly engaged
– Marie Claire saw an increase of 4% QoQ in circulation
– House & Leisure had a remarkable first quarter, growing its circulation by 39% QoQ and 1% YoY
– Good Housekeeping increased its circulation by 8% QoQ, and 1% YoY to over 56 000 consumers
