The Ads24 middle market Sunday newspapers reach 4.5mill readers which equates to the total population of Finland. There’s no shortage of spending power among middle market Sunday readers who fork out R23.3 billion per month. Having said this, money is tight in the middle market so promotions are important, partnering with retailers for effective promotions is key for brand owners. Education is vitally important for these lower LSM Ads24’s readers, it is seen as the way to move from working class to middle class.
The middle market accounts for two out of three consumers, or 64% of population. It is a market that is significant because of its sheer size; it’s aptly often called the mass market. It offers opportunity to marketers as ownership levels are not saturated, there is scope within which to grow. The middle market is in a state of active acquisition of goods and services. This materialistically aspirant market is an ideal target for advertising, they are status orientated, they love shopping and acquiring material possessions, and are brand and fashion conscious. Over and above this, the middle market is proudly South African in product choice.
The Ads24 Middle Market Sunday Combo is read by an average of 13 people. Newspapers included in this package are Sunday Sun, Son op Sondag and Ilanga lange Sonto and their digital properties. These Ads24 titles reach a quarter of the middle market who read newspapers. Sunday is the best day of the week for leisurely newspaper consumption as there is more time to read, time to relax and enjoy, allowing for maximum message absorption. (AMPS 2014BA)
“Recent research suggests that the circulation declines of recent years are coming to an end, and that the Sunday paper genre will settle at a new level from which to plan a more successful future. All it needs is aggressive marketing of in-touch newspapers. Simple, really,” say Tony Koenderman in his article ‘Easy like Sunday morning’ in Ads24’s trade newspaper The Beat Sunday Reader Community Edition.
