The TV advert for South African Breweries new anti-underage drinking campaign has been named as one of the global top six best adverts on TV by website www.bestadsontv.com.
In November 2015, SAB launched a new advertising campaign as part of 18+ Campaign to prevent underage drinking, by calling on young adults to ‘Be the mentor you wish you’d had’.
The ‘6 of the Best’ guest judge was Nils Andersson, president and chief creative officer of TBWAGreater China, who sat with members of the China creative department in Shanghai to discuss the material.
The week’s ‘6 of the Best’ adverts in TV, print, outdoor and interactive are available to view online.
SAB hopes to inspire a movement of change with the mentors across the country pledging to accept responsibility for educating a younger friend or relative about choices and their consequences.
South Africans are encouraged to go to the SAB Stories website to take the pledge, download the mentor guides and take on a mentor role.
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