ComScore has taken a look at the latest global insights into ad blocking, invalid traffic and viewability, and the steps the media industry needs to take to tackle these challenges.
The company says while digital advertising has experienced strong growth across the globe, in order for advertising to continue its boom the industry needs to ensure clean ad delivery – meaning ads that are viewable to the consumer and free from fraud. After all, an ad that isn’t seen can’t have an impact.
An infographic of the ComScore Advertising Benchmarks gives visual impact to the findings.
