In brief: A quick round up of diary events useful to the media sector.
Developing media angles: A second workshop for PR juniors
The need to help junior PR practitioners better develop story angles for their key client messages is greater than imagined following a sold-out session in June. PR-Net founder, Brian Berkman, a consultant with more than 20 years experience as pubic relations consultant and working journalist, presents his workshop on developing editorial angles a second time, on Thursday, July 28 between 2pm and 4pm at a cost of R250 per person at Richard’s SupperStage in Sea Point, Cape Town.
“Creating news releases based on the five ws and an h is just the beginning of earned media for your clients. Finding the hook or angle to entice editorial coverage is where the money is and essential to marrying content to the news agenda and key-client messages,” he says.
Tickets via Quicket or www.pr-net.co.za.
Bowman Gilfillan Africa Group to hold high-level social media business risk seminar
Bowman Gilfillan Africa Group’s employment law team specialising in social media law is holding a seminar aimed at business leaders on the implications, risks, legislation and strategies around social media use for business. The seminar will be held on 1 and 2 August 2016 at the firm’s Sandton offices.
Bowman Gilfillan Africa Group Employment Partner, Ros Davey, will facilitate the seminar along with Lenja Dahms-Jansen and Alan Wright, both senior associates at the firm. The seminar will focus on issues such as constitutional and common law rights, specifically the rights to dignity, privacy and freedom of expression when using social media. Hate speech and the incitement to commit violence, as well as racism, will also be covered.
Davey notes, “We identified a need for a detailed training session on this subject after seeing the recent impact that social media use has had on employment relationships and the risk to businesses in general. This seminar is designed for business leaders, HR managers, marketing teams and in-house legal counsel. It offers a high level look at the many implications and aspects of social media use and also details how to mitigate these risks with the correct strategy, policies and procedures.”
These issues and more will be addressed in the extensive two-day training seminar. The course is priced at R5000 excluding VAT. If you would like to attend this seminar, please contact Colleen Hulscher at Bowman Gilfillan Africa Group on c.hulscher@bowman.co.za
The Royal Escape – a new ‘luxury’ experience provides opportunity for high-end brands to ‘connect’
espAfrika, the founder and operator of the legendary Cape Town International Jazz Festival (CTIJF), has translated its considerable knowledge learnt staging ‘Africa’s Grandest Gathering’, into its latest offering, the Escape Experience. This is a series of exclusively curated experiences designed to appeal to Africa’s nascent luxury market, as well as corporates looking to reward and acknowledge special clientele.
The first event, entitled ‘The Royal Escape Experience’ will be hosted over a three-day period on 28, 29 and 30 July at the Palace of the Lost City, Sun City.
Commenting on the new direction for the company, acting-CEO Khalid Abdulla said: “The luxury market is changing and with it, the way to communicate with an ever-discerning consumer. espAfrika has documented this over the past 17 years through the hospitality it has offered at its various events. We now believe the time is right to launch something fresh that can at once appeal to this audience, and the brands that wish to engage directly with them. “
For further information, please see: www. www.escapemusicexperience.com
