Over two-and-a-half billion adults globally read newspapers but measuring media consumption and engagement across platforms remains a big challenge, says the latest World Association of Newspapers and News Publishers (WAN-IFRA) World Press Trends.
The report, using data from more than 70 countries that accounts for more than 90% of the global industry’s value, says while more people are reading news media content than ever before, “measurement of success is being put to the test daily as publishers increasingly focus on delivering trust, value and true engagement – three ingredients needed to sustain their business in the face of fierce competition”.
“If you just look at recent events, we are all reminded that trust in news media is and will be a universal, global issue,” said Vincent Peyrègne, CEO of WAN-IFRA, in a statement.
“There are common issues and common challenges, but also common opportunities, that we all share. And despite the fact that every market and region has its own, distinct dynamics and issues, there is not one media company from any corner of the world which cannot learn from another publisher today. That is the essence of what World Press Trends provides.”
Here a just a few findings in this year’s report:
- 2.7 billion adults are reading newspapers in print globally
- World Press Trends analysis estimates that at least 40% of global Internet users read newspapers and news media online.
- Audiences, not advertising, continue to contribute the majority of revenues for news media companies.
- Finding and diversifying revenue streams remains a top priority to offset declines in traditional revenues.
For the first time, the World Press Trends report features a snapshot of individual country reports, and the challenges and opportunities facing those markets, such as the US, India or Japan.
The report is available for free to members, and can be bought by non-members. Visit the website for further information.
