Reports: Bayer denies putting account up for review
*Bayer is not putting its global media account for review. A statement from MediaCom and the German pharmaceutical company said, “Recent press coverage with regard to a global media pitch and termination of MediaCom’s contract with Bayer is untrue”.
“MediaCom is an important partner of Bayer with a relationship spanning 65 markets around the globe,” said Patricia Corsi, Bayer Consumer Health’s chief marketing and digital officer. “There are currently no plans to hold a global pitch or to terminate our relationship with MediaCom. We are focusing our energies and time on building ambitious plans for our categories and countries. Any stories to the contrary are untrue.”
Stephen Allan, Worldwide Chairman and CEO of MediaCom, added: “Bayer is a longstanding and key global client of MediaCom and we are delighted to continue to work together to grow our partnership.”
Business Insider reported late last week that Bayer was putting its global media business up for review. The German chemical and pharmaceutical company has been with MediaCom in the US since 2011 and operates the account globally. Bayer in the US brought its media buying in-house in 2017.
It wasn’t us, says Man City about influencer ad
Manchester City have denied an influencer campaign run in its name was approved by the football club. It told PRWeek it was reviewing its relationship with the agency responsible.
Sister publication CampaignLive.co.uk reported the club was looking for influencers to “attract new fans to their home Champions League fixtures against ‘relatively unknown teams’ amid concerns that not enough ‘core supporters’ will turn up”.
Once been made aware of the ad on Tuesday night, Man City had the ad taken down.
CampaignLive has the story here.
Fourteen million ‘Propah’ views in just five days
Puma’s ‘Propah Lady’ campaign in India has challenged stereotypes on what constitutes ‘proper’ behaviour for women. Digitas India has produced a provocative campaign featuring actor Sarah Ali Khan, transgender model Anjali Lama and sportswomen Dutee Chand and Mary Kom.
It has certainly struck a powerful note, getting 14 million views across Puma’s channels in just five days.
“The relatability and adoptability of the campaign has seen more than 3 500 real stories shared on Instagram organically with #PropahLady. The campaign continues to change the larger conversation on what makes women proper, beyond just making a splash with its numbers,” Digitas India noted.
See the full story on Mumbrella Asia and check out the video below.
Whitehouse wants subscriptions to New York Times and Washington Post cancelled
The Trump administration has told federal agencies not to renew subscriptions for The New York Times and the Washington Post.
The Wall Street Journal reported that Whitehouse press secretary, Stephanie Grisham, said the move would be a “significant cost saving” with “hundreds of thousands of tax dollars” saved.
President Donald Trump, in a recent Fox News interview with Sean Hannity, said the White House no longer wanted the newspapers. “We’re going to probably terminate that and the Washington Post. They’re fake,” he said.
The Guardian has more.
Twitter’s ‘bugs’ lead to loss of revenue
Twitter will lose millions of dollars in revenue this year over “bugs” in its ad-targeting system. Twitter earlier admitted it had shared user data with advertisers without consent.
The news saw a 21% decline in its share price. This followed a rise in its revenues for the third quarter to $824 million, the Financial Times reported.
For more, see the FT story here.
- Story updated on Monday, 28 October 2019, with statement from Bayer and MediaCom.
